1.2M Households First Episode, Down From ‘Obi-Wan’ – Deadline

EXCLUSIVE: Samba TV reports that the Live+5 day viewership for the first episode of Disney+/Lucasfilm’s new series, Ahsoka, drew 1.2M households.

Disney+ dropped the first two episodes of the Dave Filoni created series on Tuesday, Aug. 22. The second episode clocked 956 U.S. households. Ahsoka is a live-action sequel series to the Dave Filoni executive produced Lucasfilm animated series, Clone Wars, and Rebels, another toon series he created. Ahsoka follows the continuing adventures of Anakin Skywalker’s padawan who turned her back on the Jedi order due to their corruption.

Ahsoka‘s first episode ratings are even with the first episode of the Tony Gilroy created Star Wars series, Andor, which also pulled in 1.2M households over its live+5 day. Andor debuted on Disney+ on Sept 21, 2022.

However, the ratings for Ahsoka episode one “Master and Apprentice” are down from the Live+5 day of Obi-Wan Kenobi which dropped on May 27, 2022 by -50%; that jedi force pulling in 2.4M households. Ahsoka episode one is also down from the first episode of season 3 of The Mandalorian by -29%, that Filoni and Jon Favreau series earning 1.7M U.S. households in its L+5D. The Mandalorian S3 began streaming on March 1.

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Samba TV’s research panel includes 3 million smart TVs, balanced and weighted to the U.S. Census across age, gender, ethnicity and household income. Its panel is nearly 100 times larger than Nielsen’s household footprint of 45K homes.

Said Cole Strain, Samba TV’s VP of Measurement Products, “Disney+ continues to find success with live-action Star Wars series, with Ahsoka serving as the latest show to draw in more than 1 million households across its first six days. Rosario Dawson’s portrayal of the Jedi shows that not only are fans eager for more adventures in the Star Wars universe, but that they’ll gladly watch shows led by female characters. With women serving as five of the six main characters, this opens a new chapter in the Star Wars saga.”