Avicii’s genius is in good fingers for the foreseeable future, as his household has offered 75% of his grasp recordings and publishing to Pophouse Leisure, the identical firm that helped the Bergling household open the interactive tribute museum in Stockholm, “Avicii Expertise,” again in February.
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Avicii’s father, Klas Bergling, commented: “Pophouse has offered a concrete idea and proposal for the long-term care and improvement of Tim’s musical heritage. By means of this deal, we’re additionally securing the Tim Bergling Basis’s long-term funds, creating alternative to behave decisively on the Basis’s commitments to supporting such vital points as psychological well being and well-being of younger individuals. Working with the Tim Bergling Basis is a full-time dedication for us. The inspiration has solely been working for a number of years and far must be executed for a very long time to come back.”
In accordance with Pophouse CEO Per Sundin (who first signed Avicii to Common Sweden in 2010 as CEO of that firm), “Tim was not solely one of many world’s finest DJs, he was a particularly productive genius who at all times went his personal method, mixing genres, difficult conventions and creating music historical past. I adopted his entire journey, and it’s with honour and pleasure that I and the complete Pophouse firm, along with the Bergling household, will nurture and introduce his music to new generations of listeners in all components of the world.”
Pophouse was fashioned in 2014 by ABBA’s Bjorn Ulvaeus and EQT founder Conni Jonsson as a enterprise when the corporate created the ABBA Museum in Stockholm.
Photograph through Sean Erikkson
