Two of electronic music’s most illustrious festival organizers, Tomorrowland and Insomniac Events, are set to join forces for a new event series at the Vegas Sphere.
Coming to the record-breaking, $2.3 billion venue this year is UNITY, a new collaborative event from the EDM powerhouses. Debuting at the Sphere over Labor Day Weekend from August 29-31, the audiovisual show marks the first time Tomorrowland and Insomniac have partnered.
Described as a “guided adventure,” UNITY is the first venture in a series of collaborations between the two iconic brands, with more experiences planned, according to a press release.
“UNITY is an opportunity to take you on an electrifying journey through a fusion of music, storytelling, and technology,” the festivals said in a joint statement. “This guided adventure takes you deep into some of our most beloved realms, all inspired by the themes and characters of our festivals. Tomorrowland’s enchanting themes of Planaxis, Adscendo and Orbyz merge with Insomniac’s vibrant universes of Beyond Wonderland x Nocturnal, Escape x Countdown, and EDC, transporting you into a new multi-sensory dimension.”
Every UNITY event will conclude by virtue of a finale with “world-renowned artists joining us for a final closing set” and the special guest for each show will be announced closer to each. Lineups for UNITY have not yet been announced at the time of this writing.
Pre-sale tickets will be available for purchase on Thursday, March 27th at 10am PT here.
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