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Hulu Miércoles Deal Expands Programming For U.S. Latino Market

by Sunburst Viral
9 months ago
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EXCLUSIVE: Miércoles Entertainment Studios and Hulu are teaming up to bring Spanish-language and bilingual (Spanish, English) programming centered on the Latino experience to U.S. Hispanic audiences.

As part of the new deal, the content studio’s recently launched Miércoles Select portfolio, consisting of premium films and TV series acquired and/or co-produced from across Latin America, will become available to Hulu subscribers. Projects will be sourced both from Miércoles’ library and from various partners. A slew of titles will stream exclusively on Hulu.

Debut titles include films from Mexican distributor Cinepolis’ theatrical slate; Mesa de Regalos, the Mexican box office hit starring Cassandra Sánchez Navarro and Jose Eduardo Derbéz (photo above); Tribeca award winner The Freshly Cut Grass, executive produced by Martin Scorsese and starring Oscar nominee Marina de Tavira; the Blumhouse-produced horror film No Me Sigas; the romantic comedy At Midnight, starring Oscar nominee Monica Barbaro, Diego Boneta, Anders Holm, and Sara Sampaio; the hit Mexican romantic dramedy Soy tu Fan; and Los Rechazados: Operación Submarino, the highest-grossing Dominican release of 2025.

The Latino content studio, founded by former Pantelion and PantaYa management, Paul Presburger, Edward Allen, Jim McNamara, and Jacqueline Jimenez, will also develop and execute campaigns and audience engagement strategies. Miércoles will also be developing and co-producing its own slate of content in line with the programming mentioned above.

“The U.S. is home to the world’s fourth-largest Hispanic market, but this rich and diverse audience has been dramatically underserved with premium content. With the shift in theatrical distribution and the current gap in U.S. buyers for premium Hispanic content, we see a unique opportunity to re-engage with our audience,” said Miércoles’ co-CEOs Presburger and Allen in a joint statement.

Adding, “Miércoles’ goal is to seize that market opportunity, and Miércoles Select is a major step in bridging the Hispanic world’s top content with American audiences eager for authentic, culturally relevant stories. Hulu’s powerful platform, combined with Miércoles’ data-driven content approach and robust network of talent and producer partners, leaves us poised to establish the leading home for premium content for millions of Hispanic Americans.”

Negotiations for Miércoles Select were handled by Ryan Lowerre, Miércoles’ Head of U.S. distribution.



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