As artificial intelligence becomes less discernible and more prevalent, Vince Gilligan is setting an example about transparency in Hollywood.
The Pluribus creator, whose new show premiered the first two episodes Friday on Apple TV+, made sure to note in the credits of the post-apocalyptic sci-fi series that the production did not rely on AI.
“This show was made by humans,” reads the credits, following a list of acknowledgments from the producers.
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In Pluribus, Rhea Seehorn plays Albuquerque author Carol Sturka, one of 12 people on Earth who is immune to an extraterrestrial virus that transforms everyone in the world into a relentlessly optimistic hive mind.
Gilligan previously slammed AI as he discussed the series. “I have not used ChatGPT, because as of yet, no one has held a shotgun to my head and made me do it,” he told Polygon.
“I will never use it. No offense to anyone who does,” added Gilligan. “I really wasn’t thinking about AI [when I wrote Pluribus], because this was about eight or 10 years ago.”
Meanwhile, Coca-Cola has faced backlash this week for another AI-generated holiday campaign, and the entertainment industry has expressed concern over AI creations like Tilly Norwood replacing human actors and other crew members.
