Olivia Rodrigo’s latest era is getting the full pop-star-meets-fast-food treatment, with Taco Bell and the Grammy Museum both unveiling new ways for fans to step inside her increasingly tactile world.
First up is “You Seem Pretty Pink for a Baja Blast,” a pink lemonade-inflected spin on MOUNTAIN DEW Baja Blast inspired by Rodrigo’s latest album, you seem pretty sad for a girl so in love. The singer, who says Baja Blast is “one of my favorite drinks ever,” will get the first sip alongside fans on Aug. 29, when the drink debuts at Live Más Cafés before going nationwide at Taco Bell on Sept. 24 for a limited run. A Baja Blast Freeze version will be exclusive to Live Más Cafés.
The rollout of course includes the inaugural Daisy Chain Fields festival on Aug. 29 in Irvine, Ca., which will feature an immersive activation with photo opportunities, limited edition merch and, naturally, the new pink beverage. Taco Bell Rewards members will get another bite at the collab with a Pretty Pink Picnic Kit arriving as a Tuesday Drop on Sept. 29.
Meanwhile, the Grammy Museum is going considerably deeper into the machinery behind Rodrigo’s art. “Olivia Rodrigo: the cure unraveled,” presented by American Express, opens Sept. 2 and runs through Feb. 22, 2027, showcasing the handmade sets, props and artwork created for “the cure” video, including original storyboards, behind-the-scenes photography and interactive installations. The exhibit gets a special launch event Sept. 1, featuring Rodrigo in conversation with filmmaker and author Cameron Crowe, plus a live performance and early access to the exhibition.
And “the cure” is exactly the sort of handcrafted pop artifact that deserves the museum treatment. Directed by Cat Solen and Jaime Gerin, the video places Rodrigo inside a handmade hospital where she experiments on felted human hearts, with miniatures, animatronic heart puppets and stop-motion animation creating its surreal world. Among the exhibition pieces are Rodrigo’s nurse costume, the miniature “OR” and beating felt heart, as well as handwritten and hand-stitched artwork used for the album packaging. An expanded version of the exhibit, featuring additional previously unseen artifacts from Rodrigo’s career, is planned for early fall.
“I grew up going to the Grammy Museum and their mission is especially important to me, so it’s a full circle moment to be able to work with them on this exhibit,” Rodrigo says. “It’s the perfect place to feature ‘the cure’ music video pieces that mean so much to me, as well as some incredibly special items from the past decade that we’re later adding that I’ve never shown before.”
