We now have not too long ago up to date the brand and you will notice it throughout Roblox over the following week. As we proceed to construct a platform of 3D immersive experiences centered on reimagining the best way folks come collectively, we wished the Roblox brand to mirror our imaginative and prescient.
The Roblox brand presently has distinctiveness with its tilt, which represents constructing, development, and movement. In refining the brand, we wished to retain the fairness of the lean whereas additionally reflecting the evolution of our platform.
Our up to date brand introduces new customized letterforms which are lighter in weight and mirror a extra fashionable aesthetic. The second “o” has returned as a letter, giving extra focus to our iconic tilt. The lean has been barely refined however continues to take care of its distinct character.
As you have a look at how the Roblox brand has developed over time, it’s at all times been aligned to who we’ve been as an organization. I’m excited for this new iteration of the Roblox wordmark to mirror our ambition to be a human co-experience platform for all ages and our mission to deliver optimism and civility to over a billion folks.
