HYBE is gearing as much as launch a model new woman group, and Billboard’s Tetris Kelly sat down with the South Korean leisure firm’s Govt Creator Son Sung Deuk about what followers can anticipate.
Whereas the method of constructing the woman group continues to be underway, Son Sung Deuk says that he and his workforce “actually are working and finding out arduous to create the sound and the content material that folks across the globe can love. We’ll see what it’ll appear like, however we’re working arduous to create content material that followers world wide will actually take pleasure in.”
He provides that their plans for the upcoming launch continues to be “very open,” however HYBE is hoping to create content material that resonates with at the moment’s music lovers. “It doesn’t matter what that appears like, I assure that our content material and artists will exceed all of your expectations,” the chief reveals.
One of many largest teams Son Sung Deuk works with is BTS, who he’s teamed up with since earlier than their debut. “Working with them from earlier than debut to just lately was essential to me and a tremendous problem for my profession, and the outcomes and the entire expertise have been unbelievable,” he shares. “I used to be at all times so blissful and the work was at all times enjoyable, and it was a tremendous alternative to be beloved by so many individuals and develop as an individual. It was usually enjoyable and difficult on the similar time, however on the finish of the day it was a pleasure as a result of there was a lot that folks may love.”
He additionally gave perception into his favourite of BTS’ many jaw-dropping performances, although he admits that it’s arduous to decide on as he’s “put every thing I’ve into each one in every of them.” The manager identified the group’s 2021 United Nations efficiency and 2022 Grammys efficiency as “actually impactful and most memorable for me.”
