Whyte Fang's 2000% Spotify Spike Highlights Coachella's Affect on Streaming

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Whyte Fang, Alison Wonderland’s shadowy alter ego, noticed her streaming numbers swell within the wake of her breakout Coachella debut.

After her show-stealing Coachella debut, Whyte Fang is within the midst of a bona fide breakout.

The proof is within the pudding. And it is in Coachella, the DNA of which intrinsically explodes the music of its artists far past the confines of its levels.

The alias of digital music famous person Alison Wonderland, Whyte Fang shocked the Coachella devoted on April 14th, performing an electrifying DJ set from inside a large LED cage. Fang, who’s at present eight months pregnant, had launched her debut album GENESIS the identical day.

However even earlier than the beautiful efficiency, the album’s streaming numbers skyrocketed. In keeping with Spotify, Whyte Fang noticed her streams swell by a staggering 2000%.

Streams of music by Frank Ocean elevated 70% on Friday forward of his controversial headlining Sunday efficiency, which rankled followers and critics. In the meantime, streams of Calvin Harris’ “Slide” mushroomed at a 135% clip. Harris’ efficiency additionally doubled as a tribute to Migos rapper Takeoff, who handed away on the age of 28 final 12 months.

BLACKPINK, who headlined on Saturday, noticed a 70% spike in streams. Different Coachella performers who skilled a boon embrace Dominic Fike (190%), Idris Elba (62%) and blink-182 (61%).

Over 365,000 fan-generated Coachella playlists have been created on Spotify this 12 months, in accordance with the streaming large. These playlists have been streamed over 10 million occasions up to now.

Whyte Fang, the alias of Alison Wonderland.

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We caught up with Whyte Fang in late 2022 for her first-ever interview to debate the shadowy alias, which had been dormant for over a decade.

“I actually, actually need this to be centered on the music,” she mentioned on the time. “I am so performative with Alison and I fucking find it irresistible, however I simply actually wished [Whyte Fang] to be an artwork piece. I didn’t need it to be about me… I am simply attempting to let the artwork converse for itself with out me having to frontwoman it. As a result of I’m not singing, there is no lyrics. It’s about regardless of the hell got here out of my mind. It is purely beats. It’s extremely primal.”

Coachella Weekend 2 is now underway. You may livestream the pageant right here.