Yes, it’s happening, the toy company Mattel behind Barbie and Hot Wheels, is developing a live-action feature film based on the stereoscopic image device View-Master.
The film project is set up at Sony Pictures with Escape Artists producing. The View-Master launched in 1939 and Mattel described the toy as a “popular childhood staple for generations.”
The toy has “taken its fans all over the world with its 3-D image reels, creating worlds of imagination and storytelling for every adventure seeker at heart.”
There are no details on the plot, but Robbie Brenner, president of Mattel Films said in a statement: “View-Master has inspired generations to embark on boundless adventures, offering a treasure trove of storytelling possibilities for this film.
“We’re thrilled to work with Sony Pictures Entertainment and Escape Artists’ Todd Black to bring this Mattel franchise to life. Their creative and filmmaking expertise sets the stage to introduce a modern take on this beloved toy to audiences everywhere.”
Black of Escape Artists added: “View-Master has long been a window to the wonders of the world, sparking imagination in kids and adults alike.
“Teaming up with Robbie Brenner and Mattel Films gives us the chance to honor that legacy while creating an entirely new adventure for today’s audience. We can’t wait to bring this treasured toy’s sense of exploration to the big screen.”
I can imagine this as being a fun horror movie, but I doubt that Mattel will take it in that direction. What would you’re pitch be for a View-Master movie?
Mattel has is currently developing a number of films based on its toy portfolio. Those projects include American Girl, Barney, Vin Diesel’s Rock ‘Em Sock ‘Em Robot” and the card game Uno with rapper Lil Yachty.
Source: Variety
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