EXCLUSIVE: Digital food and lifestyle studio Simple Alien is using AI to help expand its reach on three of its original YouTube series.
Chronicle Studios, which refers to itself as a content intelligence platform, is working with Simple Alien to scale the the hit food and lifestyle program Chewed Up, fashion rewatch series Why’d They Wear That? and the upcoming cooking series Simply Symons.
This marks Chronicle’s expansion into full-length video programming and podcasts for social platforms, about five months after striking its first deal with a YouTube creator at the end of last year.
Chronicle already began scaling Simple Alien’s series to deliver some meaningful growth over the last 22 days. That includes doubling unique monthly viewers and increasing new viewers and subscribers by 6.5x. Television views per day grew around 60% month-over-month, leading the series to its best month yet in April, per the company.
According to Chronicle, Chewed Up has delivered 5M organic impressions and 140,000 watch hours overall.
Now, Chronicle will oversee content optimization and monetization efforts across all three series.
“Building a digital network that breaks through takes three things: talent, distribution and discovery,” said Nick Panagopulos, President, and Marissa Ronca, Chief Content Officer, Simple Alien. “We’ve built Simple Alien around the first two. Chronicle completes the equation. They don’t just find an audience — they find the right audience. Fans who watch, not scroll, and who come back multiple times a week.”
Created and hosted by Daytime Emmy Award winners Carla Hall, Clinton Kelly and Michael Symon (formerly of “The Chew”), Chewed Up launched on YouTube last October and quickly became a breakout food and lifestyle channel, amassing 70,000+ subscribers. New episodes stream every Monday, Wednesday and Friday on YouTube and on the All Chewed Up FAST channel on LG.
Why’d They Wear That? premiered April 16 and was created and is hosted by Stacy London alongside Clinton Kelly. New episodes premiere Tuesdays and Thursdays. Audience optimization for Simply Symons, featuring Michael and Liz Symon, begins next month.
“Creator-based culinary, lifestyle and fashion content is among the most in-demand categories on YouTube and resonates strongly with digital-first audiences that matter to advertisers,” said Aaron Sisto, Co-Founder and CEO of Chronicle. “Marissa and Nick bring a fresh approach to producing content for today’s multi-platform ecosystem, and Carla, Clinton and Michael and Stacy each have passionate fan bases that will continue to grow as Chronicle connects even more valuable untapped audiences to their shows.”
