Arch Enemy vocalist Alissa White-Gluz is a captured mermaid in a revealing new advert marketing campaign for PETA (Individuals for the Moral Remedy of Animals).
To encourage steel followers to go vegan and cease consuming fish and shellfish, it illustrates the environmental influence of fishing — to not point out the cruelty to the animals.
White-Gluz is a longtime vegan, as is her accomplice, Misfits guitarist Doyle Wolfgang von Frankenstein. Fishing and the air pollution it causes are the largest contributors to say no in ocean well being and water high quality.
Watch the video down towards the underside of this publish.
The Drawback With Consuming Fish
“Each time you suppose you wish to go eat fish, you may simply select to eat one thing else,” White-Gluz says of fish consumption as a part of the PETA marketing campaign.
“The very first thing that individuals are able to, like, disregard as dwelling animals are sea creatures,” she provides. “We’re, like, invading a totally totally different setting and simply destroying all of the inhabitants in it.”
Arch Enemy, the Swedish melodic loss of life steel act fronted by the Canadian vocalist, launched the album Deceivers final yr. They’re now on tour in Japan and can play Europe via the summer time.
Alissa White-Gluz PETA advert
Environmental Affect of Fishing
“Business fishing is cruelty to animals on a colossal scale,” PETA explains, “killing tons of of billions of animals worldwide yearly — way over every other business. … As a result of monumental variety of animals caught, 90 % of main fish populations are gone.”
Enjoying on White-Gluz’s career as a heavy steel singer, PETA additionally factors out that consuming fish “possible comes with a facet of poisonous heavy metals and different pollution, together with PCBs, which might trigger liver harm, nervous system issues, and fetal harm; dioxins, which have been linked to most cancers; and radioactive substances, resembling strontium-90.”
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Alissa White-Gluz Transforms Right into a Haunting Mermaid in PETA Advert
Alissa White-Gluz Mermaid PETA Advert
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