Following an extremely prolific 2024, Kendrick Lamar has dominated headlines into 2025. On Feb. 2, “Not Like Us” was a five-time winner at the Grammy Awards, becoming the second rap song to win record and song of the year. A week later, he headlined the Super Bowl LIX Halftime Show, spotlighting the smash, along with songs from his latest album, GNX, and more. It became the most-watched halftime show ever and resulted in some major chart moves: GNX returns to the top of the Billboard 200 and Lamar is the first rap artist to ever log three albums in the top 10 simultaneously. On the Billboard Hot 100, he reclaimed the top three spots, led by his Drake diss track “Not Like Us.”
Though football and the Super Bowl are American-based phenomena, the game is broadcast in more than 130 countries, yielding similarly huge boosts on the Billboard Global 200 and Billboard Global Excl. U.S. charts. On the former, “Not Like Us” has blasted from No. 45 to No. 20 to No. 1 (on the Feb. 8, 15, and 22 charts), returning for a third non-consecutive week atop the list since its release last May. On Global Excl. U.S, the song reaches a new No. 3 high (after debuting at No. 9, climbing to No. 7 the following week, and reaching a prior No. 5 best after the July 4 release of its official music video).
This week doesn’t just set a new high for the track itself, but for all rap songs on the global stage. “Not Like Us” jumped 188% to 65.7 million streams outside the U.S. in the week ending Feb. 13, according to Luminate. That’s the highest non-U.S. streaming total for a rap title since the global charts launched in September 2020. It surpasses Doja Cat’s “Paint the Town Red,” which drew 64.9 million in the week ending Sept. 28, 2023.
Including the U.S., “Not Like Us” is up 176% to 113.2 million streams globally. It falls short of Eminem’s “Houdini” for the most among rap hits since the Global 200 began: 121.4 million in the week ending June 6, 2024. Still, the latest boost for “Not Like Us” nine months after its arrival re-asserts its longevity. Since the Global 200, there have been only six instances of rap songs exceeding 100 million weekly worldwide streams and four of them belong to “Not Like Us.”
The international success of “Not Like Us” is rare. Hip-hop’s struggle to export globally has been documented, and it’d be reasonable to expect Lamar’s lyrically dense tracks to hit a wall, particularly in countries where English is not the primary language. But the song’s reach is wide, appearing on more than 30 of Billboard’s territory-specific Hits of the World charts this week, including tallies in Africa, Asia, Europe, North and South America and Oceania. It’s No. 1 on Australia Songs and Ireland Songs and ranks among the top 10 in 18 other territories.
While “Not Like Us” leads the charge, three other Lamar tracks – “Luther” and “All the Stars,” both with SZA, and “TV Off,” featuring Lefty Gunplay – score top 20 ranks on Global Excl. U.S. Altogether, he logs nine songs on this week’s chart and 13 on the Global 200.
Across Lamar’s charting entries, streaming gains are varied between the U.S. and beyond. “All the Stars,” “Humble.,” “Luther” and “Peekaboo” have bigger domestic lifts, while “Money Trees,” “Not Like Us,” “TV Off” and “Squabble Up” see sharper increases internationally.
