Bluey’s ascension in the pop culture canon continues. Not only will the Australian animated series about cartoon dogs aimed at young kids be turned into a movie in 2027; this year, it will be bestowed with the ultimate franchise status symbol — Lego sets.
Lego announced Thursday that six Bluey sets will be released in 2025. The sets haven’t been revealed yet — that will happen in the spring — but Lego said they will be part of its Duplo and 4+ lines, so they’ll definitely be simpler sets aimed at the show’s young audience. Lego teased the sets with an image and a cute video clip referencing at the iconic silhouettes and colors of blue heeler pup Bluey and her little sister Bingo.
Bluey’s sometimes controversial, always funny, often moving, and frequently genius-level episodes follow the Heeler family as they use imaginative play to explore life’s many mysteries and foibles. “The partnership [between Lego and Bluey licensor BBC Studios] aims to create equally fun moments of imaginative roleplay and creativity for families as they build, connect and play out their favourite scenes from the show,” Lego said in a press release.
It’s a perfect match — in fact, it’s a wonder it didn’t happen sooner, given the amount of Bluey merchandise already out there (including one sadly terrible video game). Bluey’s many adult fans might be disappointed they’re not getting a 1000-piece diorama of the Heeler house or the solar system from “Sleepytime,” but they also probably have the good sense to know it’s not about them. And everyone can appreciate the introduction of Bingo orange to the Lego color palette.
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