Blumhouse horror isn’t making the kind of money it used to.

"Since the beginning of last year, Blumhouse has been on a cold streak, releasing an almost uninterrupted string of box-office disappointments. In January 2024, the poorly reviewed 'Night Swim' drowned theatrically, followed in failure by the murderous teddy bear-flick 'Imaginary' (which did not hemorrhage money due to its relatively microscopic budget but is regarded as a dud). That left the vacation-friends spatter-fest 'Speak No Evil' to provide Blumhouse’s only positive cash flow for the year. Leading into this weekend, the Universal-partnered production company’s entire 2025 slate had fizzled: the Julia Garner biomorph-scarer 'Wolf Man', the supernatural “trow-ma” 'Woman in the Yard,' and the SXSW-anointed digital-dependency potboiler 'Drop' all undershot financial expectations en route to 'M3gan 2.0.,' Blumhouse’s reigning ’25 disaster."