Cam’ron has shared the story behind his success in sports media by elaborating on his journey from rap to podcasting.
During a discussion panel at Black Enterprise’s 2024 Disruptor Summit earlier this month, the Dipset MC looked back on how he kickstarted It Is What It Is in 2023.
“I did three–four episodes by myself,” he began. “I actually invited Ma$e to be a guest on the show and he was like, ‘Yo man, this is really dope — do you want to go half on it?’ And I’m like, ‘Yeah, we can go half, let’s do it.’
“He didn’t even have to put any money up, but he was willing to. I probably did four episodes, maybe five, and they offered me a million dollars and I was like, ‘No.’ And then we got to probably 10 episodes and it got up to like three million dollars, and I was like, ‘Oh, we got something here.’”
He continued: “We actually did 35 episodes, so we did a deal, but I probably spent a $127,000 ’cause I just kept shooting and shooting, and Ma$e had this number in his head […] When it got to like six million dollars, I was like, ‘Ma$e we got to— it doesn’t make sense to not do the deal.’
“And he had a real number in his head. He’s like, ‘Cam, we got to [wait],’ so we end up doing [a] $20 million deal.”
Aside from sports, Killa and Murda go way back as they both came up in Hip Hop during the same era.
Last month, Cam revealed that he has even recorded an entire album with his fellow New York MC that they won’t be releasing.
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“Me and Ma$e got an album,” he said during an Instagram Live session in late April. “He said we can’t put it out! I don’t know what it’s about. We did six-seven songs. We do the songs and then he say, ‘No.’ I don’t know what Ma$e is saving them for. But we got songs together and not together. I’m just not allowed to play them.”
The 48-year-old MC also said that his co-host is sitting on a huge vault of unreleased music, some of which is “real good.”
“Ma$e got mad songs. Them shits is hot too. All Ma$e songs is hot,” he continued. “I ain’t gonna front, he got some real, real, real good songs. What he holding onto them for? I can’t answer that. I don’t know what Ma$e is holding onto these songs for.
“I asked him, ‘Could I play them?’ and he told me, ‘No.’ Maybe they just for him to enjoy. I hear them too though, I enjoy them. Trust me, if I could play this shit Ma$e plays for me, I would.”
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