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SKIMS has made sure to be the “talk talk” of this summer by revealing Charli XCX to be the face of its latest campaign. This marks founder Kim Kardashian’s stamp of approval to the Brat summer trend, as this summer’s it girl takes the spotlight to pose in SKIMS’ new cotton collection featuring Cotton Rib and Cotton Fleece styles.
The collection went live on Wednesday (Aug. 21) at 12 p.m. ET/9 a.m. PT, and features a mix of Charli XCX-approved styles, including cotton boxers, soft bralettes and fleece sweatpants. Each design is made from SKIMS’ stretchy yet form fitting material, but with added texture featuring ribbed and waffle materials.
Photographer Petra Collins shot the “360” singer for the athleisure brand’s campaign, featuring images of Charli XCX in a dreamlike aesthetic, including the artist in the middle of field as rain pours down, as well as the star holding puppies in a golden, peaceful background.
Charli XCX
SKIMS
To help you narrow down your options, ShopBillboard rounded up some of our favorite styles that we plan on adding immediately to our carts.
SKIMS
Cotton Rib Bandeau
This isn’t just any regular cotton bandeau, SKIMS has stepped it up with a design that displays breathable cotton and a powermesh lining for added support. The hem is replaced with an elastic under band that shows off a contrasting shade and the brand’s logo.
SKIMS
Cotton Rib Bikini
Refresh your underwear drawer with SKIMS’ cotton rib bottoms. Designed with a soft and airy cotton material, the underwear will provide coverage while also featuring an elastic waistband with the brand’s logo for added style.
SKIMS
Cotton Rib Loose Boxer
Decompressing after a day of work won’t be complete without these loose boxers. The style comes with a breathable cotton material and loose legs for added ventilation. You’ll also have three shades to choose from.
SKIMS
Waffle Lined Shrunken Zip-Up Hoodie
Skip the oversized hoodie look and go for a fitted yet loose style with this cropped sweatshirt. In addition to having a shorter length, the waist comes with a slimmer fit while the sleeves showcase a baggier, more relaxed feel. You can also adjust the closure with the built-in zipper.
SKIMS
Cotton Rib Split Neck Bralette
Lightweight layering piece is essential year round, and this split neck bralette is ready to turn your loungewear into a cozy oasis. The style comes with a stretchy yet cozy cotton material with added notch detailing and an elastic underband for extra support.
SKIMS
Cotton Rib Shoulder Pad Cropped Top
Show some skin in SKIMS’ simple cropped top. Unlike traditional cotton T-shirts, this cropped style comes with some padding in the shoulders and a high neckline you can accessorize with layered necklaces.
SKIMS
Cotton Rib Long Sleeve T-Shirt
Meet your new favorite layering piece: the SKIMS Cotton Rib Long Sleeve. In addition to being a soft piece of loungewear, the top can also be styled underneath a blazer for a more dressed up appearance that won’t leave you itching to take it off. Since it’s made from a stretchy yet breathable cotton material, it’ll lay gently on your skin.
As a carefree spirit, Charli XCX decided to be a part of SKIMS’ newest campaign due to the brand’s mission.
“SKIMS empowers people to feel confident in their own skin, which is the essence of Brat, ” said Charli XCX in a press statement. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also the puppies were beyond cute.”
She also joins the growing list of musician faces for SKIMS, which includes Nelly Furtado, Sabrina Carpenter, Lana Del Rey and Usher.
For more product recommendations, check out ShopBillboard‘s roundups of the best shapewear deals, slip dresses and platform boots.
