Burgers and fries, sticky Thai rice, ice-cream: Christina Aguilera and Latto have got the lot for a new campaign.
The U.S. stars of pop and rap join forces for the first time on a new recording of “Did Somebody Say” and its “hip-hopera” video, a project for the online food delivery service.
Latto, the Powerhouse Award recipient at Billboard’s 2023 Women In Music event, takes the lead and dishes out rhymes on how the Aussie business offers more than just “burgers and fries,” its menu has more “flavors than you tasted or you heard in your life.”
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Staged in what appears to be a Versailles-inspired palace, the official video sees Aguilera and Latto dressed to impress in elaborate 18th century outfits, as a team of men present their selection of tacos, poke bowls, sushi and more.
Christina brings the house down – or at least a crystal chandelier – with a run of high notes.
“Working with Menulog and my girl Latto on this genre-fusing project was honestly a blast,” comments Christina Aguilera in a statement. “We laughed a lot, sang loud and got to make a lavish video all in celebration of our favorite takeaway and grocery app.”
Latto adds: “When I heard about the opportunity to work with Menulog I was actually abroad on tour using the app! It was a no-brainer for me especially with the iconic Christina Aguilera involved. I had so much fun with this collab and have loved seeing it come to life.”
The “Just Eat Takeaway” campaign builds on previous, music- promotions led by Snoop Dogg and Katy Perry.
““Did Somebody Say’ has “helped put the Menulog brand on the cultural map and it’s amazing that the latest evolution reflects our own evolution as a business,” comments Simon Cheng, marketing director at Menulog, “with Latto and Christina speaking to our move into delivering grocery, convenience and non-food essential.”
Following Deliveroo’s exit from Australia’s app-based food delivery space in November 2022, three major food delivery platforms operate, led by UberEats, with Menulog said to occupy second place, ahead of Doordash.
