DC and Milestone Race With Ally and Hendrick Motorsports This July!

Ally, DC, Milestone Media, and Warner Bros. Discovery reveal NASCAR paint scheme impressed by The Milestone Initiative

Driver Alex Bowman will race within the paint scheme that includes Milestone Tremendous Hero Static on July 10 at Atlanta Motor Speedway

Distinctive Design and Ally’s “Heroically” Theme Additionally Built-in into fireplace swimsuit and Helmet

DETROIT and BURBANK, Calf., June 29, 2022 – Ally Monetary, Milestone Media, DC, and Warner Bros. Discovery at present unveiled a brand new paint scheme for the Ally-sponsored No. 48 Chevrolet Camaro ZL1 1LE of Hendrick Motorsports, in assist of their joint program, The Milestone Initiative. Driver Alex Bowman will race within the electrifying paint scheme for the Quaker State 400 on July 10 at Atlanta Motor Speedway. As well as, Bowman will put on a customized fireplace swimsuit and hand painted Milestone helmet.

Introduced in 2021, The Milestone Initiative is collaborative program between Ally, DC, Milestone Media and Warner Bros. Discovery to mentor and prepare the following era of comedian e book storytellers from Black and various backgrounds, each professionally and financially. Based in 1991, Milestone Media is the primary Black owned comedian e book and media firm, well-known for creating Tremendous Heroes Static, Icon & Rocket, {Hardware}, and Blood Syndicate. DC is the publishing accomplice for Milestone comedian books; the corporate initially revealed titles underneath the Milestone imprint from 1993 to 1997, then renewing the connection lately and publishing new, up to date variations of their core Milestone Tremendous Heroes.

Designed in collaboration with DC’s artistic providers group, the automobile options Milestone Tremendous Hero Static to drive consciousness and curiosity for The Milestone Initiative amongst NASCAR followers. As Milestone’s electricity-wielding Tremendous Hero, the designers leaned into incorporating Static’s electrical results into the general design, with the electrical energy emanating from the character’s arms on the hood built-in into not solely the paint scheme, however the fireplace swimsuit and helmet as effectively. The Milestone Initiative, sponsored by Ally, is a continuation of the mission of Milestone’s founders, guaranteeing a expertise pool of various creators who can affect our tradition in unbelievable methods by way of storytelling.

“Ally believes illustration issues which is why we teamed up with Milestone Media, DC and Warner Bros. Discovery to share the tales and historical past of Milestone Comics with a brand new era,” mentioned Andrea Brimmer, chief advertising and marketing and public relations officer for Ally. “We’re dedicated to being a catalyst for change and celebrating range in all the pieces we do. Our hope is that this unbelievable paint scheme, that includes an iconic Black superhero, will assist make the game we love a extra inclusive area for all.”

“From its earliest days, Milestone has at all times been about mentorship, storytelling and shifting the paradigm in the case of comedian books and leisure by way of our characters,” mentioned Milestone Media accomplice and award-winning producer Reggie Hudlin. “To have each The Milestone Initiative and our hottest Tremendous Hero represented on the NASCAR stage is an unbelievable alternative to share our imaginative and prescient and expose our mission to a brand new and evolving viewers.”

“Working with Ally and Milestone Media on The Milestone Initiative has been an unbelievable expertise,” mentioned Anne De Pies, DC SVP and Common Supervisor. “DC and Milestone are keen about inclusive storytelling that speaks to everybody and with the ability to share that message on the #48 automobile with NASCAR followers along with our core comedian e book followers is a superb alternative.”

“Ally does a very good job of bringing the NASCAR neighborhood collectively and having Static on the automobile is one other manner Ally is doing it proper,” mentioned Bowman, driver of the No. 48 Ally Chevrolet Camaro ZL1. “I believe it’s actually neat to have a superhero on the No. 48 Ally Chevy at Atlanta and to have the ability to assist with Ally’s objective of creating NASCAR extra inclusive is a novel alternative that I’m proud to be part of.”

For additional pictures and information on Ally, please go to http://media.ally.com. For extra info on The Milestone Initiative, go to the web site at www.dcuniverse.com/milestone. For the most recent information on all of DC’s Tremendous Heroes, go to the principle website at www.dccomics.com, and comply with @DCComics and @thedcnation on social media.  The DC UNIVERSE INFINITE digital subscription service gives a mixture of traditional Milestone titles from the early 90’s, in addition to a few of the present comics accessible in comedian e book shops. DC UNIVERSE INFINITE isn’t supposed for youngsters and isn’t accessible in all nations.  For extra info and a free trial (the place relevant), take a look at www.dcuniverseinfinite.com.