In the event you’re nonetheless struggling to determine what to do for New Yr’s Eve, Las Vegas has a model new possibility so that you can sink your enamel into.
Since its inception in 2012, RVLTN has all the time prioritized giving visibility to rising artists on the rise – with the intention of continuous to pipeline them into bigger alternatives. Through the years RVLTN has helped nurture and broaden the native following for an awesome many digital acts, who’ve transitioned from opening tour assist to essential stage headliner. As a prime competitor within the Vegas market, RVLTN seeks to exceed branding expectations when in competitors with bigger conglomerates in the identical or neighboring markets.
Going down on December 30-31, the inaugural two-day occasion JACKPOT NYE might be hosted on the Downtown Las Vegas Occasions Middle. The lineup’s heavy-hitters embrace Deadmau5, Porter Robinson, Rezz, and RL Grime, with further performances from Black Tiger Intercourse Machine, Ghostrydr (Ghastly b2b Joyryde), Marauda, Versa + extra.
To rejoice this new pageant, we’re giving one fortunate winner two VIP tickets to Jackpot NYE in addition to a meet & greet with Black Tiger Intercourse Machine and a merch bundle, together with gadgets from BTSM’s personal assortment.
Tickets for JACKPOT NYE 2023 can be found now and will be bought right here.
Forward of the occasion, we spoke with Marcel Correa, Chief Government Officer of RVLTN, and Joe Borusiewicz, Associate & Government Expertise Purchaser, about what makes their occasion particular in a city that’s so characterised by larger-than-life occasions and a number of the greatest EDM artists on the earth year-round.
We all know Las Vegas is a year-round vacation spot for occasions, dwell music, performances, or in any other case. Loads of the main site visitors appears to return through the summer time months for apparent causes. When selecting a vacation spot, why ought to individuals consider Las Vegas?
(Marcel) As an leisure vacation spot Las Vegas is really in a category of its personal. No matter you’re into will be discovered right here 24/7/365. It hasn’t all the time been that approach for each style of music although. During the last decade plus we’ve been absolutely devoted to making sure that every one genres of digital music have a seat on the desk and get pushed ahead inside this group. Locals really feel the necessity to journey lots much less steadily to expertise their favourite artists because the inception of RVLTN.
(Joe) Whilst you may argue each weekend in Vegas is a celebration weekend, New Yr’s actually takes it to a complete different degree. You’ve got lots of of 1000’s of individuals from all around the world converging on town without delay and there’s undoubtedly no scarcity of leisure choices. In including Jackpot to the fold our goal is to provide town a correct vacation spot occasion, one thing important sufficient to carry its personal in a hypercompetitive area and have the potential to grow to be an annual custom for vacationers and locals alike.
RVLTN has been energetic in Las Vegas for a decade, set aside from the glitz and glamor of the main lodge properties like Omnia, Hakkasan, and Zouk. With a sure diploma of legacy within the metropolis, what are you providing followers that they wouldn’t discover in a lodge foyer nearer to their room and buffets and slot machines?
(Marcel) We’ve all the time taken pleasure in offering a substitute for the standard nightclub expertise on The Strip. In our world there aren’t any gown codes, no velvet ropes, and no overzealous doormen that appear to get pleasure from hassling your group and searching for a strategy to deny your entry. You don’t want a good ratio of ladies to guys, you don’t have to arrive earlier than a sure hour, and also you don’t want to interrupt the financial institution to attend. The nightclubs thrive on selling a way of exclusivity, whereas our occasions are extraordinarily inclusive areas the place everybody feels welcomed. It’s an entire completely different vibe and environment, though we have now created VIP choices for individuals who want an elevated expertise. Las Vegas has a lot to supply past the Strip. Jackpot NYE is a superb instance.
(Joe) With Jackpot particularly, no different occasion within the metropolis this New Yr’s weekend delivers extra bang for the buck from a programming perspective. As an alternative of 1 artist and one sound you get fourteen world-class performers over two nights. Whether or not you like dubstep, huge room, future bass or home music with a Latin twist, you’ll discover one thing on this lineup that you simply get down with.
The headliners for Jackpot NYE are simply prime tier in any market, with deadmau5, Porter Robinson, Rezz, and RL Grime making appearances over the course of the weekend. Was there any kind of haggling behind the scenes to persuade them to play Vegas moderately than another occasion elsewhere?
(Joe) Truthfully, not as a lot as you would possibly assume. We had a transparent imaginative and prescient of what we needed Jackpot to be when it comes to the caliber of the lineup, the unapologetically Vegas-inspired branding, and the general expertise itself. We pitched the idea to the artist groups and fortunately most of our first decisions had been utterly recreation for it. A few of this yr’s acts play the native nightclub circuit frequently. The chance to be part of one thing like Jackpot, I feel, is extra distinctive.
(Marcel) Las Vegas has all the time lacked 18+ choices on NYE weekend. Through the years we’ve watched buddies journey out of state, make plans to wander the Strip, attend a home celebration, or simply watch the countdown from dwelling after dinner. It made plenty of sense for us to step up and attempt to present an expertise for locals and vacationers alike. That is our favourite lineup up to now and it lands on the most important celebration weekend of the yr, within the greatest leisure vacation spot within the nation. Everybody who attends Jackpot NYE is in for a significant shock as we’re going all out for this one.
Do you see a kind of synergy with the casino-based nightclubs so far as bringing new individuals to town? Situated off the strip, RVLTN undoubtedly offers vacationers and attendees a a lot completely different view of town than what is usually popularized in media.
(Marcel) It’s true, and as you would possibly count on our strategy to advertising and marketing our occasions and attracting new attendees can also be a lot completely different than the methods of the nightlife trade. The overwhelming majority of the RVLTN group are Vegas locals. We grew up right here, went to highschool right here, and we love this metropolis. It’s a lot completely different than out-of-towners seeking to capitalize on the group. All the pieces we do is designed to develop the scene and the local people whereas discovering inventive methods to draw new individuals from around the globe to expertise our occasions.
(Joe) I feel the on line casino golf equipment and furthermore the Strip as a complete wins by promoting the stereotypical picture of what Las Vegas has to supply, whereas we win by promoting the choice: that there’s rather more to the native panorama than you could find on Las Vegas Blvd. Our advertising and marketing mannequin is considerably of an inside-out strategy; we consider that by delivering for the local people and producing a robust portfolio of choices all year long, our occasions grow to be the place locals deliver their buddies. Nothing beats word-of-mouth.
Other than the debut of your first NYE pageant, is there the rest that RVLTN is seeking to innovate in 2023?
(Marcel) 2023 is shaping as much as be RVLTN’s greatest yr up to now. Some issues to count on are extra large-scale occasions, new branded experiences, growth into new markets, and bigger exhibits from our complete household of manufacturers.
