EXCLUSIVE: BuzzFeed’s authentic digital properties are getting the longform therapy.
Authentic digital properties from the writer’s BuzzFeed Animation Labs unit reminiscent of The Land of Boggs will likely be developed as longform collection by Frederator Community, the digital channels operator.
Frederator Studios will get an unique first proper to develop and produce the exhibits and be their world gross sales agent, and the buyer merchandise division of Genius Manufacturers Worldwide will develop a retail program with BuzzFeed. Genius Manufacturers owns Frederator’s mother or father, WOW! Limitless Media.
The Land of Boggs, a zany buddy comedy that has greater than 10 million followers on social media, is the primary getting developed.
Properties reminiscent of Good Recommendation Cupcake, which is an aggressively optimistic pastry and has 6 million followers; lowbrow sister comedy Bizarre Helga (9 million followers); and gender inclusive title Chikn Nuggit (9 million followers) are additionally into consideration.
“Our partnership with BuzzFeed provides Frederator an amazing alternative to broaden on the creativity of their animation lab to additional develop their authentic IP into long-form collection for world audiences,” mentioned Michael Hirsh, CEO of WOW! Limitless Media.
“The BuzzFeed Animation Lab has seen large success and explosive progress for our animated properties, and we’re thrilled to companion with Frederator Studios for improvement,” mentioned Zee Myers, Head of BuzzFeed Animation Lab. “They’ve an unparalleled observe file within the trade and are the right shepherds to take our animated properties into a brand new format and broaden our viewers.”
