Sunburst Viral- Latest News on Celebrities, gossip, TV,  music and movies
No Result
View All Result
  • Home
  • Featured News
  • Celebrity
  • Movies
  • Music
  • Gossips
  • TV
  • Comics
  • Books
  • Gaming
  • Home
  • Featured News
  • Celebrity
  • Movies
  • Music
  • Gossips
  • TV
  • Comics
  • Books
  • Gaming
No Result
View All Result
Sunburst Viral- Latest News on Celebrities, gossip, TV,  music and movies
No Result
View All Result

Global Media Consumption Will Decline This Year For First Time Since 2009

by Sunburst Viral
2 months ago
in Featured News
0
Home Featured News
0
VIEWS
Share on FacebookShare on Twitter


Fueled by national elections in more than a dozen countries and mass tune-in for the Summer Olympics in Paris, global media consumption rose 2.4% in 2024 but it is heading for a fall.

That’s one key takeaway from research firm PQ Media‘s 12th annual Global Consumer Media Usage Forecast for 2025 to 2029. The report sees total consumption falling 0.3% this year compared with 2024, which would be the first decline since 2009, during the financial crisis. One drag on consumption is the fact that digital device penetration rates have peaked in major markets including the U.S., the report noted.

“Also contributing to the media consumption decline in 2025 is expected deceleration in discretionary spending on media devices and content, as consumers worldwide tighten their overall budgets due to an expected rise in inflation and possible recession due to the tariff wars instigated by the new Trump administration in the United States,” PQ Media CEO Patrick Quinn said.

In 2026, with more elections on tap along with the Winter Olympics in Italy and the FIFA World Cup in North America, Quinn said, total usage will climb again.

The average global consumer spent 8.17 hours per day with media in 2024, up from 7.36 hours in 2019. In some markets, like Japan and the Netherlands, daily media usage exceeded 12 hours per day, according to the study.

Television (including live, digital, streaming and over-the-top video) leads all 11 media categories tracked by PQ Media in terms of consumption, reaching 28.07 hours per week in 2024.

One ongoing trend evident in the report is the shift from traditional media to digital media, with digital rising to 39.7% share globally, up from 37.3% in 2023 and 28.6% in 2019. While that number may appear modest at first blush, PQ Media emphasized that the statistic stems from data from China and India, each of which has populations of more than 1 billion, with many residents too poor to afford internet access and mobile phones. In 11 of the top-20 markets, including the U.S., South Korea, the Netherlands and Spain, digital media usage accounts for more than 50% of overall consumption.

Ad-driven media consumption tops 50% in more than 11 global markets, led by Spain and Japan at 57.9%. On average, it accounted for 52.7% of time spent in 2024, down from 55.5% in 2019.

A new group of media consumers is identified in the report: the “AI-Gen,” which is comprised of individuals born between 2025 and 2039, the first generation to live its entire life with artificial intelligence.

“Compared with previous generations, the AI-Gens will be introduced to digital media at an earlier age, as broadband, smartphone, and tablet penetration rates have emerged as the highest ever in 2025, with children knowing how to use smartphones and tablets almost from the time they can walk,” Quinn said.



Source link

Tags: celebrity newsConsumptionDeclineGlobalhollywood gossipshollywood newslatest hollywood newsmediatimeyear
Previous Post

"Drop In": Mary Droppinz Transforms Fortnite Commands Into Dubstep Gold

Next Post

Aborted Part Ways With Drummer Ken Bedene

Related Posts

Justin Combs, Sean “Diddy” Combs’ Son, Accused of Orchestrating Gang Rape
Featured News

Justin Combs, Sean “Diddy” Combs’ Son, Accused of Orchestrating Gang Rape

by Sunburst Viral
June 27, 2025
Trump Makes Legal Threat To CNN And The New York Times
Featured News

Trump Makes Legal Threat To CNN And The New York Times

by Sunburst Viral
June 27, 2025
Anna Wintour is stepping down as the editor in chief of Vogue. These are the moments that turned her into a pop culture icon.
Featured News

Anna Wintour is stepping down as the editor in chief of Vogue. These are the moments that turned her into a pop culture icon.

by Sunburst Viral
June 26, 2025
Stars arrive in Venice for the multiday celebration amid local protests
Featured News

Stars arrive in Venice for the multiday celebration amid local protests

by Sunburst Viral
June 26, 2025
Gypsy Rose Blanchard Calls Out ‘Deeply Disturbed’ Ex Nicholas Godejohn Over Mom Murder
Featured News

Gypsy Rose Blanchard Calls Out ‘Deeply Disturbed’ Ex Nicholas Godejohn Over Mom Murder

by Sunburst Viral
June 26, 2025
Next Post
Aborted Part Ways With Drummer Ken Bedene

Aborted Part Ways With Drummer Ken Bedene

GET THE FREE NEWSLETTER

  • Trending
  • Comments
  • Latest
Lala Kent Recalls Seeing “Ring Footage” of Jax & Warning Brittany

Lala Kent Recalls Seeing “Ring Footage” of Jax & Warning Brittany

May 24, 2025
Book review of The Night Librarian by Christopher Lincoln

Book review of The Night Librarian by Christopher Lincoln

July 30, 2024
Central Cee, Hunxho, NoCap and More

Central Cee, Hunxho, NoCap and More

January 24, 2025
Dance Moms’ Christi Lukasiak Arrested for DUI 

Dance Moms’ Christi Lukasiak Arrested for DUI 

July 16, 2024
Elizabeth Banks Says She and Jessica Biel ‘Got Along Like a House on Fire’

Elizabeth Banks Says She and Jessica Biel ‘Got Along Like a House on Fire’

May 28, 2025
Demon Slayer’s New Mario Party-Style Game Gets An Overview Trailer

Demon Slayer’s New Mario Party-Style Game Gets An Overview Trailer

February 13, 2024
Justin Bieber confuses fans with sudden name change

Justin Bieber confuses fans with sudden name change

June 27, 2025
Who Is Ebon Moss-Bachrach’s Wife? Yelena Yemchuk’s Job & Relationship History

Who Is Ebon Moss-Bachrach’s Wife? Yelena Yemchuk’s Job & Relationship History

June 27, 2025
Dakota Johnson career and rise to fame: Here’s all you need to know about Dakota Johnson – the star who is coming close to eclipsing her parents’ fame | Explainer

Dakota Johnson career and rise to fame: Here’s all you need to know about Dakota Johnson – the star who is coming close to eclipsing her parents’ fame | Explainer

June 27, 2025
Laidback Luke and Linney Light the Fuse With Explosive Single, "Gasoline"

Laidback Luke and Linney Light the Fuse With Explosive Single, "Gasoline"

June 27, 2025
Pi’erre Bourne, Russ, Lizzo and More

Pi’erre Bourne, Russ, Lizzo and More

June 27, 2025
This Best-Selling Game Is Punishing Players For Having Fun On Switch 2

This Best-Selling Game Is Punishing Players For Having Fun On Switch 2

June 27, 2025
  • Home
  • Disclaimer
  • Privacy Policy
  • DMCA
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact us
SUNBURST VIRAL

Copyright © 2022 - Sunburst Viral.
Sunburst Viral is not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Featured News
  • Celebrity
  • Movies
  • Music
  • Gossips
  • TV
  • Comics
  • Books
  • Gaming

Copyright © 2022 - Sunburst Viral.
Sunburst Viral is not responsible for the content of external sites.

Go to mobile version