Hasbro celebrates Transformers 40th anniversary with Omega Prime HasLab crowdfunding campaign

Earlier today, Hasbro revealed their latest TRANSFORMERS HasLab crowd-funding project based on the TRANSFORMERS: Legacy Robots in Disguise 2001 Omega Prime. Featuring an 8.5-inches tall Optimus Prime and 11.5 inches tall Ultra Magnus action figures, these two can combine to form into the Ultimate Energy Combiner, an 13.75-inch tall Omega Prime. Additionally, the 5.75-inches tall Autobot Bluebolts will be included in this project that can convert from robot into 6 weapon accessories.

Hisashi Yuki-san, Takara Tomy’s designer of the original TRANSFORMERS: Robots in Disguise Optimus Prime and Ultra Magnus toys in 2000, returns to this project.

Mike Ballog, Vice President, Action Brands, Hasbro, offered the following:

“TRANSFORMERS and Takara Tomy share a valued partnership that has spanned four decades, creating countless characters and products cherished by fans worldwide. From its toy robot-to-vehicle introduction in 1984 to our new 13.75-inch Omega Prime HasLab that launched today, we have seen TRANSFORMERS evolve into a global brand that is truly – MORE THAN MEETS THE EYE. We were honored to have Takara Tomy’s iconic designer, Hisashi Yuki-San, collaborate with us on this unique Omega Prime project, incorporating the classic features of the original toy that fans loved while updating the design to reflect the modern version for a new generation. We look forward to continuing the TRANSFORMERS legacy with Takara Tomy as we celebrate the brand’s 40th anniversary.”

This project needs 10,000 backers to begin production and will run from January 30, 2024, until March 14, 2024 at 11:59PM ET. If successful, the project will begin shipping in Fall 2025.

For more information about this new TRANSFORMERS Omega Prime HasLab, please find the product copy below that includes a link to download hi-res images. You can also find more information by visiting the product page on Hasbro Pulse and from today’s Hasbro Pulse TRANSFORMERS Fanstream on YouTube.

Between the Energon Universe from Skybound and now this, there’s no better time to be a Transformers fan.

Check out the details and images below:

TRANSFORMERS: LEGACY ROBOTS IN DISGUISE 2001 OMEGA PRIME
(Approx. Retail Price:  $249.99)

Hasbro Pulse is kicking off the TRANSFORMERS 40th anniversary celebration with a HasLab of powerful proportions! Two Autobots, bonded like brothers, yet divided by destiny. Optimus Prime was chosen as the bearer of the Matrix of Leadership and the next commander of the Autobots, leaving Ultra Magnus scornful and bitter. Ultra Magnus challenged Optimus Prime for possession of the Matrix of Leadership and Autobot command. In the middle of the battle, the two combined into a new form: Ultimate Energy Combiner, Omega Prime.  Optimus Prime and Ultra Magnus join forces to present Transformers: Legacy Robots in Disguise 2001 Omega Prime as the next HasLab project!

Transformers: Legacy Robots in Disguise 2001 Omega

• • 8.5-inch Optimus Prime figure
  • 15-inch command center
  • Blaster accessory
  • 2 Matrix of Leadership accessories
  • 11.5-inch Ultra Magnus figure
  • 5.75-inch Autobot Bluebolts figure
  • Unlock #1: 23.5-inch Matrix Blade Accessory
  • Unlock #2: 2 combinable Global Space Bridge display base pieces

This project needs 10,000 backers to begin production. This crowdfunded project will run from January 30, 2024, until March 14, 2024 at 11:59PM ET. If successful, the project will begin shipping in Fall 2025.

To commemorate the past 40 years of – More Than Meets the Eye – the team recognized the need for a HasLab project that fans have been dreaming of adding to their collections. The original stylings of TRANSFORMERS: Robots in Disguise Optimus Prime and Ultra Magnus are back for the first time since 2001, updated with improved articulation and structural stability for more dynamic figure poses.

Hisashi Yuki-san, designer of the original TRANSFORMERS: Robots in Disguise Optimus Prime and Ultra Magnus toys in 2000, returns to this project. The HasLab is packed with the classic features of the original toy that fans loved, while updating the design to reflect the modern standards of TRANSFORMERS action figure articulation.

Optimus Prime

In 2001, TRANSFORMERS: Robots in Disguise reintroduced our heroic leader, Optimus Prime, with a firetruck alt mode. This HasLab rendition of Optimus Prime refreshes this unique alt mode with deco based on the animation and includes classic features from the original toy. This figure will stand 8.5 inches tall in robot mode and comes with blaster and two Matrix of Leadership accessories.

• • 8.5 inches tall (22 cm) in robot mode
  • Converts from robot to iconic firetruck cab mode
  • Comes with a blaster accessory and 2 Matrix of Leadership accessories
  • Storage for the Matrix of Leadership accessories

Command Center

• • The back half of the firetruck doubles as a 15-inch (38 cm) command center
  • Articulated ladder
  • Features 4 rotating missiles inside the ladder
  • Missiles include 5mm ports for blast effects. Blast effects also fit in the top of the ladder (blast effects are sold separately, subject to availability)

Super Mode

• • Armor up the Optimus Prime figure with the Command Center pieces to unlock Super Mode
  • Vac-metal eyes and antennas
  • Hot foil stamped Autobot emblem

Ultra Magnus

Though Ultra Magnus has a jealous streak, he is one of the greatest Autobot soldiers in history. His firepower is unmatched when partnered with his Battle Master and Autobot Bluebolts.

• • 11.5 inches tall (29 cm) in robot mode
  • Enhanced ankle articulation for dynamic poses
  • Converts from robot to car carrier trailer vehicle
  • Features dual-level vehicle storage. Can store 3 Deluxe Class figures as cars in vehicle mode (each sold separately, subject to availability)
  • Vac-metal eyes and front grill in vehicle mode
  • Hot foil stamped Autobot emblem visible in vehicle mode

Autobot Bluebolts

• • 5.75 inches tall (15 cm) in robot mode
  • Converts from robot mode into 6 weapon accessories
  • Figure can break down and fit inside the Ultra Magnus figure

Omega Prime

Power-hungry and greedy, Ultra Magnus forced Optimus Prime into a combined state with himself to steal the power of the Matrix of Leadership. The result: Omega Prime was created, a powerful combiner that both Optimus Prime and Ultra Magnus had equal control over. This HasLab project is the culmination of 40 years of Transformers innovation, leaning in heavily on everything fans loved about the original figure. The classic combination is still the star feature, with improved structural support and a sleek design to be able to withstand the awesome action poses of a hefty combiner.

• • 13.75 inches tall (35 cm) in combined mode
  • Optimus Prime and Ultra Magnus figures combine into Omega Prime
  • Combination begins with a handshake, just like the original toys
  • Vac-metal eyes and antennas
  • Enhanced waist articulation for dynamic poses
  • Autobot Bluebolts can be attached as a shoulder-mounted weapons system

Several unlock tiers are available with each funding goal:

• • Tier #1 (Threshold: 13,000 Backers): 23.5-inch Matrix Blade Accessory

○        A physical embodiment of the power of the Matrix of Leadership, the Matrix Blade is the ultimate weapon of Omega Prime. This accessory measures 23.5 inches tall and recreates the iconic weapon from the anime in vivid detail.

• • Tier #2 16,000 Backers): 2 Combinable Global Space Bridge Display Stands

○        The Cybertronian network of roads, known as the Global Space Bridge, is the fastest way for the Autobots to travel around Earth. These Global Space Bridge display stands faithfully recreate this aspect of the animation for the Optimus Prime, Ultra Magnus, and Omega Prime figures to be posed on. Pose the figures separately on the two included 7.75-inch stand bases or combine the bases into one larger 15.25-inch base to display the Omega Prime combiner.