Jennifer Aniston surprised fans this weekend with an unexpectedly personal reveal.
The 56-year-old actress used her Instagram Stories on Sunday to debut LolaVie’s new dry shampoo, but viewers were more intrigued by the candid tour of her well-loved brown suede purse.
With a playful grin and her trademark shine, Jennifer managed to promote a product, share a laugh and offer a rare peek behind the scenes of her private world.
The video opens in a softly lit room where Jennifer sits casually at a white marble countertop.
She wears a simple gray tank top and blue jeans, the ease of her outfit mirroring the relaxed tone of the clip. Her signature dirty-blonde hair is styled in loose, face-framing layers parted to the side, falling effortlessly over her shoulders.
© Instagram / jenniferanistonIn the background, longtime hairstylist Chris McMillan works on a model’s hair, setting the stage for the big reveal.
“I want to show you my dry shampoo,” Jennifer says, tucking a strand of hair behind her ear. Then she dives into her handbag, tipping it forward to disclose its contents.
© InstagramAs she sifts through receipts and small pouches, fans quickly spotted several familiar items: a bottle of Smartwater, pastel-colored resistance bands from Pvolve, travel-size makeup remover wipes and even a well-worn set of car keys.
The authenticity of the moment had viewers cheering in the comments. “This is why we love you,” one fan wrote. “You carry the same stuff I do!” another added.
Finally Jennifer triumphantly pulls out a sleek, white tube marked LolaVie’s signature pink logo.
© InstagramHolding it close to the camera, she whispers, “Dry shampoo, it’s awesome and it’s finally out.”
Her excitement is as genuine as her smile. She then layers on enthusiasm in the caption, writing,”“Our Dry Shampoo just dropped… and IT’S SO GOOD! I hope you love it too! @lolavie.”
Within hours the clip racked up tens of thousands of likes and a flood of comments praising both the product and her refreshingly real approach.
This launch marks the next milestone for LolaVie, the clean beauty brand Jennifer co-founded in 2021 with industry veteran Sarah Robb O’Hagan.
© InstagramWhat began as a line of scalp and hair-treatment products has grown steadily into a full suite of salon-inspired options you can use at home. In September the brand will celebrate its third anniversary, a notable achievement in the crowded world of celebrity beauty lines.
Last year Jennifer became emotional when she visited her local Ulta Beauty store to see LolaVie’s products on the shelves for the first time. In a heartfelt video she held shopping bags filled with conditioner, cleansing conditioner, scalp serum and leave-in treatment, exclaiming, “This is so exciting!” Fans responded in kind, cheering on her success and sharing stories of their own hair transformations.
Off camera Jennifer has kept busy balancing motherhood to her rescue pup Clyde, co-parenthood of her brand, and her acting roles. She recently wrapped filming on Season 4 of Apple TV+’s The Morning Show, where she plays news anchor Alex Levy with a mix of steely determination and emotional depth. The role earned her another wave of critical acclaim, proving that even two decades after Friends ended, Jennifer remains one of television’s most compelling leads.
Her personal life has also been a subject of curiosity. Jennifer has publicly maintained that she cherishes her privacy, especially when it comes to matters of the heart. In a recent interview she told Closer magazine: “No matter how long I have been in the industry, I will never get used to people thinking they have any sort of right to know about your personal life.” She went on to offer gentle advice on romance, advising fans to “be open to it but not seeking it, so that if it happens organically, then amazing.”
