Kendrick Lamar and Drake’s high-profile feud is having two very different effects on their streaming stats.
According to Billboard, Kendrick has enjoyed a huge spike on streaming platforms in recent days, while the 6 God has seen his figures fall slightly.
The Compton rapper’s diss songs “Euphoria,” “Meet the Grahams” and “Not Like Us” have all logged millions of streams, with the former racking up a staggering 27.6 million on-demand streams in the U.S. alone between May 3 and 6.
“Euphoria” debuted at No. 11 on this week’s Billboard Hot 100 and could climb to No. 1 on next week’s chart. “Not Like Us” is also in contention for the top spot having registered 21.1 million streams in its first three days of release.
The tracks have also provided a boost for the various songs sampled by Kendrick, with Teddy Pendegrass’ “You’re My Latest, My Greatest Inspiration” seeing a 76 percent increase in streams.
Al Green’s “What a Wonderful Thing Love Is” also shot up 283 percent after being flipped on “6:16 in LA” which has not yet been released on streaming platforms.
Beyond his diss records against Drake, Kendrick’s back catalog is also enjoying a windfall, with his overall discography earning 50.62 million streams from May 3-6 — up 49 percent from the same Friday-to-Monday tracking period last week.
Drizzy’s discography, meanwhile, suffered a 4.9 percent dip between these same periods, despite him releasing two diss tracks of his own.
His catalog fell from 105.9 million streams between April 26 and 29 to 100.7 million from May 3-6.
However, the 6 God’s streaming stats are still roughly double K. Dot’s and he remains the most streamed artist in Spotify history by a large margin with over 98 billion spins to his name.
In another metric that may wound Drake’s pride, Kendrick Lamar recently broke his record for the biggest single-day streams of a Hip Hop song in U.S. Spotify history with “Not Like Us.”
The Mustard-produced banger has now surpassed Drizzy and Lil Baby’s blockbuster hit “Girls Like Girls,” which previously held the record of 6.593 million streams in a day.
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The track blew away “Girls Like Girls” as it totaled 11 million streams in just one day.
On the radio-friendly song, Kendrick continued his assault on Drake and repeated claims that he had improper relationships with young girls.
“Say Drake, I hear you like ’em young/ You better not ever go to cell block one/ To any bitch that talk to him and they in love/ Just make sure you hide your little sister from him,” he rapped.
The Compton native also accused his rival of having an affair with Lil Wayne‘s girlfriend while the Young Money boss was in jail on gun charges.
Drake denied the pedophilia allegations on his response record “The Heart Part 6.”
