EXCLUSIVE: Kevin Hart‘s production company Hartbeat is teaming up with AI outfit Luma AI on Prompt Side Story, a “live AI film battle” which will see comedians and content creators pitted against each other to make short films in real time with the help of AI.
The “first of its kind event” will take place this weekend in front of a live audience at LA Tech Week.
Hosted by comedian and TIME 100 AI storyteller King Willonius (Will Hatcher), the format will see five teams go head-to-head in a timed showdown with a judging panel awarding a cash prize to the winning film. All five shorts will premiere on Hartbeat’s LOL Network.
The contestants will make the films while getting prompts using Luma’s Dream Machine and Ray3 technology.
Dream Machine is a “video generation tool that transforms text and image prompts into cinematic scenes”. According to Luma, “Ray3 is a multimodal reasoning model —a breakthrough system that can think in visuals and concepts, plan complex sequences, and judge its own outputs, and was designed in collaboration with filmmakers, advertisers, and game creators”.
“With Prompt Side Story, we’re merging the hilarity of comedy with the limitless creativity of AI,” commented Jeff Clanagan, President & Chief Distribution Officer at Hartbeat. “Partnering with Luma AI allows us to demonstrate what happens when powerful storytelling tools meet fast-thinking creators.”
“Hartbeat understands that creativity moves at the speed of culture,” added Amit Jain, CEO and Co-Founder of Luma AI. “Our goal is to give storytellers technology that moves just as fast. Prompt Side Story is the perfect showcase of visual intelligence, human creativity, and machine reasoning coming together live to entertain and inspire.”
