Instagram/@kiyananthony
Kiyan Anthony is selling the story of a young basketball player going into the training ranks and being the son of the NBA star Carmelo Anthony. With that brand statement, the Lucky One pushed one of the cool and interesting social media posts that his audience is still debating about. The Lucky One posted a picture of himself clad in a denim jacket and brand new kicks, with the caption: “Cuse, what’s the word? 🍊 @americaneagle #aepartner.” Against a plain backdrop, Anthony exudes a relaxed persona and mens-of-the-world vibes worthy of American Eagle coolness.
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Since then, the post has gotten major attention and fellow Athletes eyes set on the Syracuse commit, with fans giving full-hearted bash. Another user complimented his style, “That jacket was made for you 👑🔥.” Here the banter continues as a sarcastic comment was given: “You was posed to show the other side of the feets.” This side banter marks the ever-increasing influence Anthony is enjoying these days.
There is certainly more to come than meets the eye; the support for Anthony is growing with the new season right around the corner. One wrote, in reference to the hype for his college debut, “Less than 3 months away… The future is loading.” Another gives an encouraging statement: “Your gonna do it 2X better then your pops without Boehim 😮💨 levels 🍊 #YougotNext,” alluding to his father’s days at Syracuse under coach Jim Boeheim with awesome feats.
The AE collaboration marks a rather visible expansion for Anthony’s brand. Since the label’s staples are laid-back and set against youth culture, this is the stuff that theoretically should fit the 18-year-old who is somewhat building his stature beyond basketball. Then the label joined in with the compliment, “That jacket was made for you,” cementing the synergy between the athlete and the label.
Now, not everyone was fully celebratory over the whole thing. A user went and gave a bit of real talk as advice: “Don’t forget your core, long distance cardio, sprints and plyos. Be in the best shape before pre season conditioning and your mind will stay sharp and game still crisp while they’re tired and making mistakes.” It is a reminder that when the spotlight shines on you, the grind never stops-and he should know; Anthony probably does, given his basketball pedigree.
And with tip-off down to, the latest from Kiyan? It’s a picture of a young athlete balancing hype, hustle, and personal branding. Swiss watches, however, would not know what occupies his mind, only Syracuse orange and American Eagle denim. So what’s next?
Judging by the comments, the expectations are extremely high. It can be guilty nostalgia about his father’s legacy or wildly brave and explicit forecasts concerning his own fairest chances of advancement. In itself, the response places a colossal weight on the Anthony name and the truly eager world wants to see what Kiyan actually accomplishes.
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So what’s the word? For the time being, it’s anticipation. But come game time, conversation’s very likely to shift to the performance. And if the confidence expressed in this post is any indication, Anthony is planning to deliver.
