Kyler and Madison Fisher have documented their family of seven’s lives on YouTube for nearly a decade and are not planning on completely shutting the door on content creation anytime soon.
“We love that we have all these memories on there and the kids love jumping on and seeing these highlights of their lives,” Madison exclusively told Us Weekly. “I would say we would continue, probably posting special moments as a family as the years go on if everybody still is loving it, obviously.”
The YouTubers, known as the Fishfam online, were one of the families featured in Hulu’s Born to Be Viral: The Real Lives of Kidfluencers. The six-part docuseries followed the lives of the first generation of kid influencers for five years, sharing behind-the-scenes moments with family and revealing lucrative brand deals.
Kyler and Madison and their five children, who have amassed more than 4.7 million YouTube followers, have also begun pursuing opportunities outside of the content creation space. (The couple are parents to twin daughters Taytum and Oakley, 9, daughter Halston, 6, and sons Oliver, 4, and Cohen, 3.)
“Because we have such a big community that we built throughout the years, we always think, like, ‘What can we do with this community for the greater good?’” Madison explained about the family’s future plans. “If the kids wanted to build a business in the future or anything that they wanted to have this community be part of, then I think it allows them to have that opportunity.”
The pair pointed to Taytum and Oakley’s “key club,” which was launched to encourage others to be the “best version of yourself.”
Kyler and Madison Fisher and kids Courtesy of Madison and Kyler Fisher/Instagram
“It’s a little thing that the girls can hand out little necklaces to people when they meet them and say, ‘Do you wanna be part of the key club?’” Madison explained. “People just promise to be the best versions of themselves and just create this fun little movement.”
Madison and Kyler have also debuted their own wellness line with Wittles, a chocolate milk-flavored powder created with ingredients like vitamins, adaptogens and superfoods.
“People trust us as a family watching us throughout the years,” Madison shared. “They’ve seen how much we care about our kids’ health in a lot of the videos. That’s why we created this brand too.”
Kyler, for his part, has also begun dabbling in the music industry. Fans got a glimpse of his latest endeavor in the docuseries, which featured the pair’s daughters joining him onstage for a performance. Through it all, Kyler hopes to teach his children the power of confidence.
“That’s what I love about the opportunity for my kids to be in this type of situation,” Kyler said. “When I was a kid, I never had these types of opportunities. For me to pull my girls on stage when they’re 8 years old, to be able to sing in front of a crowd of like 3000 people for the first time at 8, it’s confidence building. That’s what I want to instill in them.”
Kyler shared that he “struggled with confidence” when he was growing up, which was part of the reason why he didn’t pursue music at an earlier age.
“Now that I’m doing this at this age, this might not turn into something massive for me,” Kyler noted, “but I know for sure that I can give my kids the opportunity to do great things if they want to.”
Born to Be Viral: The Real Lives of Kidfluencers is streaming on Hulu now.
