MSNBC transformed into the newly named MS NOW on Saturday morning, as the network splits from parent company Comcast.
“Don’t adjust your settings,” Jonathan Capehart, co-host of The Weekend, told viewers shortly after 7 a.m. ET. “We are formerly MSNBC. As of this moment, we have a new name, MS NOW, which stands for My Source for News Opinion and the World. But other than that, and these snazzy new graphics, not much is changing. Bottom line: Same mission, new name.”
Moments earlier, viewers saw Morning Joe Weekend host Willie Geist sign off for the final time under the MSNBC name, with a shot of the NBC Peacock logo.
MS NOW has been preparing for this moment since last year, when Comcast announced that it would be spinning off MSNBC along with other cable networks into a new company, later named Versant. MS NOW has built up its own newsroom, as NBC News no longer is a sister network.
The website has changed as well, to MS.NOW, with MSNBC.com redirecting to that page.
MSNBC was launched in 1996 as a partnership between NBC News and Microsoft. With an initial focus on internet connectivity, the network eventually transformed into a channel offering a mix of news and opinion, and Microsoft eventually sold its stake but the name remained.
