Nerf, the main foam dart and water weapon producer, has unveiled its first-ever mascot, which fittingly goes by the identify Murph. Murph Nerfington (I gave them the final identify) will characterize the corporate as a part of a multi-year advertising push in social media, public occasions, and extra.
Murph appears like a Koosh mascot greater than a Nerf consultant, though that will nonetheless be below the Hasbro umbrella. Nonetheless, in the event you look carefully, you may see Murph is made totally out of froth Nerf darts. The brand new character was created in affiliation with a brand new summer time initiative for the corporate to ask households to get out and play. Additionally, given the language of they/them pronouns within the mascot’s announcement, Murph doesn’t have a set gender. So joyful Pleasure month, Murph! The corporate even has a brand new mnemonic that Murph embodies, “Unleash the play in you.” I’m undecided what hard-to-remember matter this mnemonic is meant to remind us of, but it surely’s a cute sufficient slogan nonetheless.
Beneath are a handful of promotional pictures of Murph handing some new Nerf weapons and searching like a late 2000s physics tech demo.
In a press launch shared with Sport Informer, right here’s what Adam Kleinman, senior vice chairman and basic supervisor of Nerf, has to say to welcome Murph into existence:
“The launch of Murph is a testomony to the success of Hasbro’s Model Blueprint technique and turning Nerf into the social, lively play model it’s seen as in the present day. We’re thrilled to introduce Murph to followers, a mascot that represents the playful spirit that lives inside us all and is unleashed by means of Nerf.”
In the event you see Murph round this summer time, ensure to offer them a pleasant chilly spray out of your Nerf Tremendous Soaker. You would be doing them a favor; it must be hotter than hell in that swimsuit.
The place on the mascot household tree do you assume Murph belongs? Is it on the department with Gritty, or possibly with AM/PM’s Toomgis? How about with the McDonald’s Fry Youngsters? Tell us within the feedback!
