Taking over the birthplace of techno next month, Red Bull’s “B2B” event series is officially touching down in the US for the first time.
The one-night-only club concept is set to land July 11th at Detroit’s historic Majestic Theater, bringing a genre-defying lineup and a unique format that places the dancefloor front and center.
Curated by HiTech, Detroit’s rising ghettotech trio, the event features four heavyweights performing in a relay-style sequence of b2b DJ sets. That means four acts providing nonstop energy as the they rotate through unexpected pairings, culminating in a final face-off that brings the night full circle.
“Red Bull B2B” moonlights as a tribute to Detroit’s legacy as a seedbed of the techno genre. Pre-show events at Paramita Sound and the Underground Music Academy dig into that history, honoring the city’s past while locking horns with the storied Red Bull brand.
The evening’s lineup reflects that DNA. Beloved for their blend of electro, techno and hip-hop, HiTech will be joined by DJ Swamp Izzo, an Atlanta trap and hip-hop mainstay with a reputation for turning any room into a riot; Parisian disruptor CRYSTALLMESS, bringing her confrontational club alchemy; and local renaissance man Sheefy McFly, who rounds out the crew with his raw take on ghettotech music.
Tickets to “Red Bull B2B” at the Majestic Theater are on sale now.
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