Microdrama platform ReelShort has entered into a strategic partnership with Filipino telco Globe as it further accelerates its rapid growth across Southeast Asia.
With the Philippines widely recognized as the world’s most mobile-engaged market, the partnership will give Filipino consumers access to ReelShort’s premium library of mobile-first short dramas.
The deal comes just a few months after ReelShort’s Southeast Asian debut through a similar deal with AIS in Thailand. AR Global Media Network, ReelShort’s exclusive distribution representative in Southeast Asia, helped negotiate the deal.
“Southeast Asia is one of the most exciting mobile entertainment markets in the world, and the Philippines sits right at the heart of that opportunity,” said Joey Jia, CEO of Crazy Maple Studio, owner of ReelShort.
“Following the tremendous response we received in Thailand, partnering with Globe in the Philippines is a significant milestone in our regional growth strategy. As the world’s most mobile-engaged market, Filipino audiences are perfectly suited to the mobile-first Hollywood-style storytelling experience that ReelShort delivers. Our partnership with Globe reinforces our commitment to bringing premium, binge-worthy entertainment to audiences across Southeast Asia.”
KD Dizon, Globe’s Chief Marketing Officer, said: “People are looking for some moments of joy that uplift their lives and get them through the day. We’re very happy to deliver on that with ReelShort, bringing mobile-first, world-class digital experiences to our customers. Our partnership with ReelShort introduces a new category of premium, singable content that reflects evolving consumer habits and further strengthens Globe’s position as a leader in digital lifestyle.”
ReelShort owns one of the world’s largest premium short-drama libraries, featuring nearly 3,000 titles across some of the genre’s most popular categories, including romance, billionaire and CEO dramas, revenge stories, fantasy, family sagas, and high-intensity plot-twist series.
Popular titles include Bound By Honor, which has racked up 373 million views, True Heiress vs. Fake Queen Bee, with 435 million views, and Move Aside! I’m The Final Boss with 311 million views.
Headquartered in Silicon Valley, ReelShort’s parent company, Crazy Maple Studio has emerged as one of the pioneers of the global microdrama category, producing premium short-form content tailored specifically for today’s mobile-first audiences.
