Rihanna has launched a trailer selling her upcoming efficiency on the Tremendous Bowl LVII halftime present.
Uploaded by Apple Music — the Tremendous Bowl halftime present’s new sponsor — on Friday (January 13), the 30-second clip finds RiRi silencing the chatter surrounding her years-long musical hiatus.
The video, dubbed “Rihanna Is Again,” begins with audio of followers, reporters and radio hosts counting the times because the launch of her final album — 2,190 to be exact — whereas impatiently clamoring for her comeback.
Ultimately, Rihanna — carrying a furry yellow jacket, silver jewellery and an elaborate braided coiffure — steps out of the shadows and right into a highlight, instantly quelling the noise. She then brings her finger to her lips and hushes the viewers.
The trailer fittingly ends with a short snippet of “Wanted Me,” from the singer’s final studio effort, 2016’s ANTI.
Tremendous Bowl LVII takes place on February 12 at State Farm Stadium in Glendale, Arizona. Rihanna was introduced because the halftime present headliner final September when she shared a cryptic picture on Instagram displaying her tattooed arm holding aloft an NFL soccer.
In a press launch, JAY-Z — who has served because the NFL’s dwell music leisure strategist since 2019 and signed the singer to Def Jam in 2005 on the power of her breakout hit “Pon de Replay” — hailed RiRi as a “generational expertise.”
“Rihanna is a generational expertise, a lady of humble beginnings who has surpassed expectations at each flip,” Hov stated. “An individual born on the small island of Barbados who grew to become probably the most outstanding artists ever. Self-made in enterprise and leisure.”
The efficiency will mark the Bajan billionaire’s first look on the Tremendous Bowl and first main efficiency because the 2016 MTV Video Music Awards, the place she delivered a career-spanning medley of hits to coincide along with her receiving the Michael Jackson Video Vanguard Award.
Whereas it stays unclear what followers can anticipate from the present, the 34-year-old confirmed in November that she’s engaged on a “particular” mission to coincide with the Massive Sport, though she prompt it received’t a brand new album.
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“Tremendous Bowl is one factor, new music is one other factor. Do you hear that, followers?” she instructed the Related Press. “As a result of I knew the second that I introduced this, I stated: ‘Oh my God, they’re going to suppose that my album is coming. I have to get to work!’
“I do have new music popping out, however we’ll see. Unrelated, unrelated, however a particular mission.”
Very similar to The Weeknd’s efficiency at Tremendous Bowl LV in 2021, Rihanna’s halftime present set is reportedly being become a documentary that Apple+ has “paid tens of millions” for the unique rights to.
Whereas the mother-of-one has admitted she’s “nervous” about taking the Tremendous Bowl stage, she has obtained recommendation from final 12 months’s headliner, Dr. Dre, who delivered an all-star Hip Hop spectacle alongside Eminem, Snoop Dogg, Kendrick Lamar, 50 Cent and Mary J. Blige.
“Put the proper folks round you, and have enjoyable,” he urged RiRi in an interview with Apple Music’s Ebro Darden final 12 months. “That’s principally what it’s, ensuring you could have the proper inventive folks round you. She may need to look into a few of the those that we used to do our present.”
