SEGA CEO Haruki Satomi has informed investors that their big mainline 2D Sonic game Sonic Superstars has not performed as well as they had expected during its launch run. However, he told investors that they still have a large marketing campaign active and running through until Christmas. Mr. Satomi says that Sonic games tend to sell the most during November and December, so there’s a chance that sales will boom. It should also be noted that Sonic Superstars was reduced in price during the Black Friday sales season.
“As for Sonic, we have released Sonic Superstars and Sonic Origins Plus. Sonic Superstars was released in October, which is a slightly weaker start than we had anticipated, but in reality, when Sonic IP sells the most is mainly November to December, and more than 90% of this title’s marketing cost will be spent in the Thanksgiving and holiday season from November onwards. Although in the financial results announced today, we are forecasting this title’s sales slightly weaker with the view of the status of start mentioned above, we plan to continue our marketing efforts to sell on the same level as Sonic Frontiers.”
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