Store the Assortment – Billboard

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Kehlani is bringing the summer season vibes to H&M’s new swimwear marketing campaign. The gathering, which debuted in H&M shops and on-line final Thursday (June 2), options one-pieces and bikini tops and bottoms in shiny colours which are excellent for mixing and matching.

The music “Tangerine” from Kehlani’s Blue Water Highway album soundtracks H&M’s newest swimwear marketing campaign. “I’m completely thrilled that ‘Tangerine’ can be featured in H&M’s summer season swimwear marketing campaign,” Kehlani mentioned in a press release. “I adore it when trend and music share a vibe. They assist one another categorical fashion, emotion and persona. So for summer season, I’m wanting ahead to carrying the intense colours from H&M’s assortment!”

The singer-songwriter posed in H&M swimwear for a beachy picture shoot posted on their Instagram account final month.

Featured among the many assortment’s designs are retro ’90s swirl prints, edgy cutouts and different stylish seems to be in multi-colors and solids corresponding to shiny purple, shiny inexperienced, darkish chocolate brown and white in sizes starting from XS-XXL. Items begin at $5.99 for the bikini tops and bottoms and most of the items have adjustable ties. Some objects within the assortment bought out already, like this inexperienced Excessive Leg Swimsuit ($29.99), Pink/Patterned Triangle Bra ($5.99) and Padded Bandeau Bikini High ($17.99).

Items within the swimwear assortment have been made utilizing supplies corresponding to recycled polyester, recycled polyamide and recycled elastane. The eco-friendly assortment aligns with H&M’s aim of utilizing solely sustainable and recycled supplies by 2030.

“H&M’s swimwear assortment is all about vivid colours and items that may be styled in numerous methods. Brilliant purple, inexperienced and white are such joyous colours whereas the chocolate brown is a bit of surprising. We’ve additionally used extra sustainable supplies corresponding to recycled polyester, recycled polyamide and recycled elastane. As for the marketing campaign, to have Kehlani’s music “Tangerine” is simply the right solution to rejoice summer season,” mentioned Karin Wiklund Heinig, Division Designer at H&M.

Store a few of the accessible items from the H&M swimwear assortment beneath.

The triangle bikini high featured above is offered in purple, white and brown (it bought out within the pink patterned design). The tie bikini bottoms ($5.99) can be found in all 4 colour choices.

Not inquisitive about twiddling with bikini ties? Take a look at the  Padded Triangle Bikini High ($17.99) and matching Brazilian Bikini Bottoms ($12.99).

The Excessive Leg swimsuit was initially accessible in sizes XS-XXL, but it surely bought out in XXL. You may nevertheless decide it up in XS-L whereas provides final.

This totally lined Excessive Leg Swimsuit in white options an uneven silhouette with one open shoulder and two shoulder straps on the opposite shoulder. Calmly padded cups (and detachable inserts) present shaping and good assist, plus the swimsuit gives cutaway protection on the again, and high-cut legs. The one-shoulder design can also be accessible as a bikini high ($17.99).

This multi-colored brief sarong is available in sizes together with XS/S, M/L and XL/XXL. The ethereal piece will be tied in no less than three other ways: across the hips, as a hairband or as a head scarf. H&M’s swimwear assortment additionally options longer sarongs for $24.99.

Want a buck hat? This H&M hat is available in a number of vibrant colours together with pink, inexperienced, white and blue. It’s made with gentle terry and options an embroidered H&M brand on the entrance, polyester lining and a sweatband produced from woven material.