Pop icon Taylor Swift has officially unveiled her twelfth studio album, The Life of a Showgirl, on the “New Heights” podcast, hosted by her NFL superstar boyfriend Travis Kelce and his brother Jason Kelce.
The announcement teased a glamorous new visual era, a star-studded tracklist including a cameo from friend and fellow popstar Sabrina Carpenter, and a release date of October 3, 2025.
In a teaser video posted at exactly 12:12 a.m. ET, Swift dramatically opened a briefcase to pull out her new album—prompting Travis to exclaim, “TS 12!”
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Swift returns to collaboration with Swedish hitmakers Max Martin and Shellback, marking their first joint effort since Reputation (2017). The album is described as a vibrant exploration of life behind the curtain of her Eras Tour—embracing themes of performance, glamour, and joy—with energetic pop production at its core.
The album includes 12 tracks, featuring a duet with Sabrina Carpenter on the title track and songs including “The Fate of Ophelia,” “Elizabeth Taylor,” “Eldest Daughter,” and “CANCELLED!”
The striking album art—shot by Mert & Marcus—portrays Swift submerged in water wearing a dazzling showgirl-inspired ensemble, complete with rhinestones and feathers.
The album’s signature color is orange with mint green, which has already ignited social media and marketing frenzy with brands like United Airlines, Olive Garden, and Shake Shack quickly leveraging the color-themed announcement in their own digital promotions.
This album marks Swift’s first major project since regaining ownership of her entire music catalog—bringing full circle her decades-long campaign to reclaim her masters.
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