The Democratic National Committee is capitalizing on Taylor Swift‘s endorsement with a Times Square digital ad and Las Vegas strip billboards that make reference to the superstar.
Shortly after the end of the debate on Tuesday, Swift announced that she was backing Harris, posting on Instagram, “I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them.”
The digital billboard in Times Square feature rotating images of Harris and the tagline, “We’re in our Kamala Harris!” and “A New Way Forward…Ready For It?” Those are references to Swift’s Eras tour and her song …Ready for It?
The spots also direct viewers to IWillVote.com, just as Swift directed her fans to voter registration.
The digital billboard is located 22 stories above the RED steps in Times Square.
The Vegas billboards also reference the “Kamala era” as well as a key moment from the debate, when Harris baited Donald Trump by noting that attendees to his rally left early because they were bored. “Exhausted by this guy?” the billboard reads, with a picture of Trump.
The ad spots are a more subtle way to reference Swift. She has not said whether she will campaign for Harris or appear in any ad spots for her. DNC Communications Director Rosemary Boeglin said that they are “reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where, and when to vote in this election.”
Tom Bonier, senior adviser to data firm TargetSmart, has noted a large spike in voter registration requests following the Swift endorsement, and it has continued through the week. Appearing at the MTV Video Music Awards on Wednesday, Swift made another call for people to register to vote. “We are seeing this continued spike of four or five times what you would regularly see,” Bonier told CBS News.
