TelevisaUnivision is going all in and placing a big bet on ¿Apostarías por Mí?, its new 24/7 reality TV competition that will roll out globally on all its platforms.
Despierta América’s Alan Tacher and Nuestra Belleza Latina’s Alejandra Espinoza are set to host the competition, which is set to premiere in January.
¿Apostarías por Mí?, which roughly translates in English to Would You Bet On Me?, will challenge 12 celebrity couples who give up their privacy to live completely surveilled under cameras and microphones as they face tests, bets, and temptations on their way to one goal: proving how far they’re willing to go for each other. The couple that earns the audience’s votes and proves they can overcome it all will win up to $300,000.
Univision will premiere the reality show simultaneously with the streaming platform ViX, featuring eight feeds to monitor the couples 24/7, daily live shows that determine their fate, and audience voting to save their favorite contestants each week.
In the U.S., shows will air simultaneously on Sundays on Univision and ViX, and Monday through Friday on UniMás and ViX.
Viewers in Mexico can tune in to the Sunday shows on Las Estrellas and experience the full 24/7 reality on ViX. The rest of Latin America will be able to enjoy all content exclusively on ViX.
TelevisaUnivision’s ViX already has experience livestreaming a 24/7 competition with La Casa de los Famosos México, providing subscribers with live feeds of all the action inside the house. ViX was also the home of the first season of RCN’s La Casa de los Famosos Colombia. The difference this time around is that ¿Apostarías por Mí? is truly having a global rollout, connecting millions of viewers to a show all at the same time.
The couples participating in ¿Apostarías por Mí? will be revealed in the coming weeks.
‘¿Apostarías por Mí’?’ Key Art
Univision
