Ticketmaster issue rare statement after Olivia Dean blasted ‘disgusting’ high price resale tickets

Ticketmaster has confirmed plans to cap future resale prices for Olivia Dean‘s upcoming concerts after facing a barrage of backlash online.

The English singer, 26, recently blasted the site for their “disgusting” hiked-up prices on resale tickets, saying “live music should be affordable and accessible” for all.

On Thursday, Ticketmaster shared a series of photos on Instagram confirming the changes, saying they want to “lead by example’ so other ticket sites may follow suit.

“We share Olivia Dean’s desire to keep music accessible and ensure fans have the best access to affordable tickets,” the post read.

“While we can’t require other marketplaces to honour artists’ resale preferences, we echo Olivia’s call to ‘do better’ and have taken steps to lead by example.

“We hope efforts like this help fans afford another show they’ve been considering – or discover something new.”

The site also confirmed that fans who had already purchased resale tickets for Dean’s tour will receive partial refunds, which will be processed by December 10.

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The price will reflect the difference between the original cost set by the tour and the price charged by the individual reseller.

“Ticketmaster does not receive the markup on those tickets but is stepping in to absorb this refund cost for fans,” the captioned alongside the photos read.

Dean had been vocal about her dismay for the prices on Instagram days prior.

”@ticketmaster, @livenation @aegpresents you are providing a disgusting service,” Dean wrote.

Shortly after tickets for the North American and Canadian leg of Dean’s The Art Of Loving tour went on sale, fans shared screenshots to social media showing resale tickets reaching extremely high prices. 

“The prices at which you’re allowing tickets to be re-sold is vile and completely against our wishes,” Dean continued.

“Live music should be affordable and accessible and we need to find a new way of making that possible. Be better.”

An hour earlier, Dean shared a post to her Instagram stories apologising for an “issue with ticket re-selling and pricing”.

“Hello world! I’m sorry that there seems to be an issue with ticket re-selling and pricing. My team are currently looking into it,” she wrote.

“It is extremely frustrating as the last thing I want is for anyone to be scammed or overcharged for our show,” she continued.

“Please be wary of buying tickets in the comment sections as it is most likely a scam.”

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Issues surrounding resale tickets, particularly on the Ticketmaster platform have been popping up for a while, with several artists calling out the platform over the years including Ariana Grande, Taylor Swift and British band Oasis.

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