Tyler, The Creator is up to something with Supreme, a brand he has quite the storied history with.
The Odd Future creator appears in the iconic streetwear label’s campaign, though it appears to be more than just a one-time photoshoot. Fans are just not quite sure what yet.
“I’ve had Supreme stuff since I was like 16 years old,” Tyler said in a behind-the-scenes clip of his shoot. “Every version you could think of. Still got them fresh. And the ill thing about this is like at 16, 17, 18, 19, Supreme was our Louis Vuitton. That was our top of the line shit. Especially knowing that everyone didn’t have it, it only made it more special. Even today, I like having things that not everyone else has.”
He added: “So writing raps, listening to so and so talk about this car or this clothing line, that’s how n-ggas treated Supreme – so this is such a full-circle moment.”
An overwhelming sentiment in Supreme’s Instagram comments finds people speculating Tyler may be their new creative director, as the position is wide open since Tremaine Emory left the role last year. As of this writing, however, nothing has been confirmed.
A fashion mogul in his own right, Tyler, The Creator launched a new line of shoes with Converse earlier this year as their ongoing partnership enters its next phase.
The footwear and apparel company has joined forces with the California native’s Golf le Fleur brand to rework their classic Chuck 70 low-tops into four new designs. While all the items feature the same print — pixel blocks scattered like leopard spots — they are being offered in the following colors: green; pink and red; white and blue; multicolored.
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Each pair was listed for $120, and they all sold out in record time.
On the music side of things, Tyler, The Creator is approaching a major milestone in his career, and he is all set to celebrate it with his fans in Southern California.
The 33-year-old’s Camp Flog Gnaw Carnival has taken place every year since its inception in 2012, with the exception of 2020 to 2022 due to the coronavirus pandemic.
In June, he announced that the festival will return to Dodger Stadium in Los Angeles for the 10th time, though he has yet to unveil the lineup. Tickets are available now here.
