The United Kingdom, which is the largest video games market in Europe, continues to be adopting digital games at a staggering rate with Games Industry data revealing that 75% of the games purchased during August 2024 where digital editions rather than physical editions. The fact that we have no data caps and broadband speeds are reasonably fast is likely a big factor for the adoption. GSD data reveals that 1.74 million video games were sold in the UK during August, which Games Industry says is a slight drop of 1.5% over August 2023.
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