Today, more and more of us are turning to influencers for advice and inspiration. While we can take influencer marketing with a pinch of salt, it is true that the industry has become massively influential. Many influencers are now celebrities in their own right, whether we like.
YouTube, of course, remains one of the biggest resources for advice on the planet. Not only does it cover major topics, like pop culture, science, and gaming, but it is also the best option for niche content; from casino influencers like Slot Hopper, who partners with McLuck social casino, to Izzyzz, a specialist in internet nostalgia.
While YouTube is perhaps not as well-known for fashion advice as TikTok and Instagram, it’s still one of the best platforms for finding tips, advice, and the latest styles. Below, we have picked out some of the best in class: Trusted fashion influencers who have a loyal audience due to the quality content they produce.
Lydia Tomlinson
@LydiaJaneTomlinson
Lydia Tomlinson is one of the best fashion YouTubers for viewers who want practical fashion. Her channel is built around outfit structure and wardrobe basics, so there is rarely a sense of the unattainable. In a sense, she speaks to ordinary people, helping them make the most of what’s in their closets right now rather than suggesting they spend, spend, spend. She has close to 1 million subscribers, and her own channel description frames her content as “educational style content,” which sums things up nicely. It always feels she is trying to educate rather than sell you something.
Mina Le
@gremlita
Mina Le is one of the most distinctive names on YouTube’s fashion scene, arguably because she tries to explain the “why” behind clothing trends and style choices (past and present) rather than just focus on what to wear. Let’s call her a fashion theorist, though you can pick up plenty of tips of what to wear. She regularly delves into broader pop culture – and even politics – critiquing celebrities, the fashion industry, and even the influencer industry.
Audrey Coyne
@AudreyCoyne
Titles of Audrey Coyne’s most popular videos include “How NOT to Look Like a Tourist” and “Underwear Secrets Every Woman Should Learn,” which should give you some insight into her content style. Most often, it is dos and don’ts covering all bases of fashion. While her content is appealing to all groups, we should note that more mature women seem to be her target audience. She doesn’t break the mold in terms of unique topics, but she is brilliant at the basics of fashion, and that’s why she is so popular.
Tamara Kalinic
@TamaraKalinic
Tamara Kalinic goes to the other end of the fashion spectrum, looking at luxury fashion, ranging from premium brands to the industry behind designer goods. Indeed, if you are interested in a channel that covers events like New York, London, Milan, and Paris Fashion Week, she provides intensive coverage. Obviously, her content is not going to suit those on a budget – unless you like a bit of window shopping – but she offers a unique insight into haute couture.
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KarenBritChick
@KarenBritChick
KarenBritChick has had a bit of an on-and-off love affair with YouTube, threatening to come off the platform for a variety of reasons. Nonetheless, she is one of the best influencers for covering all bases – from celeb fashions to budget styles. She veers away from clothes into beauty advice at times, but, as her channel bio says, she tends to stick to topics that “we are all interested in”. It’s like having a friend give you advice, albeit a friend who hops off to Milan one week and goes vintage shopping the next.
