UK broadcaster the BBC sat down with The Pokemon Company CEO Tsunekazu Ishihara, who has been in charge of the company since 1998, to chat about the franchise and the Pokemon Day announcements. He reiterated that the company can not become complacent with the immensely popular franchise. Mr. Ishihara says that if they do succumb to a lack of new ideas to propel the series forwards then it will “go downhill.”
“If we continue focusing on our mission, Pokémon can probably continue to its 50th or 100th anniversary. But if we become complacent and go with the flow, that’s when Pokémon will go downhill.”
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