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BoxLunch celebrates 10th anniversary with new manga-themed merchandise

by Sunburst Viral
1 year ago
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To coincide with its 10th anniversary, Hot Topic, Inc. subsidiary BoxLunch, the leading retailer that seamlessly blends the worlds of pop culture, philanthropy and fandom, and MAG.NET, a Japanese company specializing in manga and anime, announced today via press release that in January 2026 the two companies are partnering up to launch a curated selection of merchandise inspired by four iconic manga titles. Marking BoxLunch’s expansion into the manga space, the collab will bring fans merchandise inspired by Frieren: Beyond Journey’s End, Inuyasha, Ranma ½,  and Uzumaki.

Manga-inspired and fan-focused, BoxLunch will launch immersive “shop-in-shop” spaces in 10 select BoxLunch locations, featuring exclusively designed T-shirts, hats, officially licensed manga volumes, and more to be announced at a later date. Available in stores and online, this collaboration celebrates fans while reinforcing BoxLunch’s commitment to creativity, diversity, and culture. Looking ahead, the collection of IPs and products inspired by fan-favorite manga and anime series will keep expanding, providing fans with an increasingly diverse range of offerings.

“Over the past year, we’ve tracked significant demand for manga among our customers,” said BoxLunch’s Senior Vice President and General Manager, Rick Vargas. “Search data shows that manga has consistently ranked as one of our most sought-after categories. This tells us loud and clear: our fans want manga, and we’re excited to finally deliver it with the depth and authenticity it deserves.”

Takashi Yokozawa, Senior Vice President and COO, MAG.NET, added, “Manga connects people across borders and languages. MAG.NET brings that power to life through high-quality, officially licensed products for fans. We’re honored to partner with BoxLunch, a trusted U.S. leader, to share that value with audiences nationwide.”
 
Learn more about the four iconic manga properties below:

Frieren: Beyond Journey’s End

Created by Kanehito Yamada and illustrated by Tsukasa Abe, Frieren: Beyond Journey’s End (2020–present) subverts classic fantasy tropes by exploring life after the hero’s journey. It has won major awards like the 2021 Manga Taisho and became a global hit with its 2023 anime adaptation, resonating deeply with fans drawn to its emotional depth and introspective storytelling.

Inuyasha

Also created by Takahashi, Inuyasha (1996–2008) spans 56 volumes and blends fantasy, romance, action, and Japanese folklore into a global shōnen phenomenon that captivated audiences worldwide through its long-running anime, multiple films, and sequel series Yashahime.

Ranma ½

A trailblazer of late ’80s and early ’90s manga, Ranma ½—created by legendary mangaka Rumiko Takahashi — blended martial arts, comedy, and gender-bending themes in a way that was far ahead of its time, becoming a cult favorite through its anime adaptation and playing a pivotal role in introducing Western audiences to Japanese pop culture.

Uzumaki

Created by horror manga master Junji Ito, Uzumaki (1998–1999) is a cult classic that delivers surreal, haunting visuals and deeply unsettling psychological horror across three volumes—gaining massive popularity in the West and continuing to grow in relevance with a highly anticipated anime adaptation on the horizon.

For every $10 spent across BoxLunch’s themed product offerings, including apparel, accessories, home goods, gift and novelty, and collectibles, BoxLunch donates at least one meal through Feeding America. BoxLunch guarantees a minimum of 10,000,000 meals (monetary equivalent of $1,000,000) to Feeding America and partner food banks from February 4, 2025, to February 1, 2026. (*Meal claim valid as of 2/4/25 and subject to change.)

The BoxLunch x MAG.NET Collection will be available online at boxlunch.com and across all BoxLunch retail locations nationwide.

Source: Press Release

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