Banijay Takes Global On ‘Atypical’ From ‘MasterChef’ Producer Pixcom

EXCLUSIVE: Banijay has taken global rights to a format featuring autistic food critics who assess renowned chefs.

Atypical Critics comes from MasterChef Quebec producer Pixcom and will be sold worldwide via the French-headquartered powerhouse, as MIPCOM draws to a close.

Atypical Critics features autistic food critics who descend upon restaurants to assess chefs and their three-course meals. With no fixed boundaries, the connoisseurs offer feedback and advice to improve the dining experience.

Helen Greatorex, Head of Format Acquistions, Banijay Entertainment, said: “Atypical Critics is a bold, heart-warming format highlighting neurodiversity while challenging the conventions of culinary critique.  This format not only expands our portfolio with a fresh, inclusive take on the genre, complementing our successful food offering of hits like MasterChef, but also encourages important conversation about representation and inclusion.”

Banijay’s recent catalogue additions include Genuis Game from CJ ENM, adapted for ITV Remarkable Television with David Tennant hosting, and Bloody Game, originating from Korea’s MBC, which debuted in Norway and was commissioned for a second season by TV2.