How to Shop the Best Deals Early

Are Amazon October Prime Day deals better than Amazon Black Friday deals?

While we don’t have exact details on discounts, we do know that Prime Day deals often rival those of even the best Black Friday and Cyber Monday sales. With a chance to save up to 60% off or more, many items may reach their lowest prices of the year during October Prime Day.

What’s actually worth buying during October Prime Day?

Based on previous years, we speculate that many of the same brands will return with October Prime Day deals. 

It’s your chance to shop luxury beauty from Laneige, Elemis, and Peter Thomas Roth, top home essentials from Keurig, Stanley, and Dyson, and fashion finds from Adidas, Gap, and Tory Burch.

Chances are competitors like Walmart and Target will be running their own sales, so it’s worth comparing prices to ensure you’re getting the best deal.

How do I find the best Prime Day deals fast?

Rather than sort through thousands of deals, the quickest and easiest way to shop top Prime Day deals is to follow E! Insider.

We’ll be covering sales leading up to the event as well as rounding up the best deals worth shopping during October Prime Day and beyond, rounding up the very best discounts in beauty, fashion, and home.