I’m a Celebrity 2025: How much do the stars get paid?

While there has never been an official announcement about how much all the stars get paid, there have been reports of some eye-watering fees over the years – and some would say it’s well worth braving a few weeks in the Jungle.

According to The Independent, TV personality Coleen Rooney was reportedly paid more than £1.5 million for her appearance last year – the biggest fee to date. Meanwhile, Reform MP Nigel Farage was paid a fixed £1.5 million, and presenter Noel Edmonds earned £600,000 for his week-long stint in 2019.

Next on the list are TV personality Caitlyn Jenner and former England manager Harry Redknapp, who both reportedly took home £500,000 for their appearances in 2019 and 2018 respectively. Then there’s Mo Farah, whose 2020 appearance earned him £300,000, while Vernon Kay’s stint the same year reportedly brought in £250,000.

In 2024, McFly guitarist Danny Jones – who went on to become King of the Jungle – is estimated to have earned between £150,000 and £200,000, while presenter Richard Madeley picked up £200,000 in 2022.

Based on those figures, it’s likely that this year’s biggest names – such as Martin Kemp and Ruby Wax – could be among the highest earners, potentially commanding fees in the hundreds of thousands. Meanwhile, newer faces like Angryginge or Eddie Kadi are expected to earn less but stand to benefit most from the show’s huge exposure.

Some of the lesser-known celebrities are said to have earned around £50,000 in past years, relying more on the platform to boost their profiles than on the pay cheque itself.

While it’s never been confirmed by ITV, some media outlets have reported that celebrities are required to stay in the Jungle for at least 72 hours to receive their full fee. This means that stars such as Olivia Attwood, Freddie Starr and Jack Maynard – who all left after 48 hours – may have received a reduced payment if reports are to be believed.

While salaries vary, the show’s ability to raise a contestant’s public profile can often prove more lucrative than the fee itself.

Riannon Palmer, founder and managing director of PR agency Lem-uhn, explains: “I’m a Celebrity has become a real springboard for talent. Beyond the initial fee, the real value comes from the visibility. Overnight, campmates are reintroduced to millions of viewers in a setting that lets their personality shine through, which is something traditional roles or social media don’t always capture.

“We see this pattern time and time again. Take Alan Carr on The Traitors, his recent appearance reminded Brits exactly why they love him, and suddenly, he’s back at the front of the nation’s hearts. I wouldn’t be surprised if he’s now at the top of Strictly Come Dancing producers’ lists for the next presenter, or if his Chatty Man show ends up making a comeback.

“In I’m a Celeb, someone like Angryginge is probably completely new to the majority of viewers. This is his moment to beam into people’s living rooms every night for three weeks and connect with a much wider audience beyond social media. At the same time, stars like Martin Kemp and Ruby Wax can remind the nation why they fell in love with them in the first place. That combination of nostalgia and discovery is incredibly powerful.

“For many celebrities, the show becomes a rebrand – a chance to shift public perception, remind people what they loved about them, or reveal a new side entirely. That relatability often leads to a surge in public interest, stronger social followings and, ultimately, commercial opportunities. In that sense, the long-term career value can far outweigh the initial payment.”