Kendall Jenner Won’t Be Keeping Up With Sisters in the Beauty Business

Kim’s mom popular products, meanwhile, are her hugely popular SKIMS shapewear brand. But when it comes to beauty, she’s launched a few different venture. First, the 42-year-old started the cosmetics line, KKW Beauty, in 2017, selling a 20 percent stake of her business to Coty for $200 million in 2020.

The following year, the reality star shut down her beauty brand and in 2022, she launched a skincare line, SKKN by Kim, in partnership with Coty.

Despite shying away from her own beauty company, Kendall is busy with her 818 Tequila brand. Plus, she is making her own mark in the beauty world as she recently signed a deal to work with the world’s largest beauty companies: L’Oréal Paris. In July, the reality star was made one of the French conglomerate’s global ambassadors.

“I’ve learned to be a leader, and to recognize that my energy affects everybody else’s energy,” Kendall told W of her new partnership. “It’s about keeping it positive, uplifting, and really driven. I want everybody to feel inspired at all times, so I’ve been learning how to play that role and be that person for the whole team.”