Gaming monitors have become the ultimate battleground for tech companies, and OLED displays are the premium tier that serious gamers dream about owning. LG just made that dream significantly more affordable with an early Black Friday price drop that slashes the 27GX700A-B from $849 down to $549 on Amazon (35% off). This 27-inch Ultragear monitor packs LG’s 4th generation OLED technology with a blistering 280Hz refresh rate and 0.03ms response time, specifications that used to cost well over a thousand dollars just a year ago.
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Fourth Generation OLED Changes Everything About Brightness
Previous OLED gaming monitors were criticized for not performing well in bright rooms and peaking at brightness to preserve the life of the panel. LG resolved both with their Primary RGB Tandem technology, layering four OLED substacks instead of the typical two or three. This architectural shift sends peak brightness as high as 1500 nits and makes the screen clearly visible even with sunlight streaming through your windows. The better structure reduces power consumption compared to older OLED generations, addressing heat and efficiency concerns that plagued predecessors.
The technical specifications translate to gameplay advantages you will notice right away. This includes a 280Hz refresh rate which means the display updates 280 times per second and captures every tiny movement or animation frame your GPU produces. Combined with the response time of 0.03ms, input lag becomes effectively nonexistent.
Your mouse clicks, keyboard presses and controller inputs appear on the screen in real-time, making for the fastest possible reaction time in competitive first-person shooters, fighting games, and MOBA games where milliseconds define victory or defeat. You also get support for Nvidia G-Sync and AMD FreeSync Premium Pro for smooth frame delivery regardless of which graphics card manufacturer you prefer.
The 27GX700A-B covers 98.5% of the DCI-P3 color gamut with Delta E≤2 accuracy which means colors appear precisely as game developers intended. Enemy uniforms remain distinguishable in shadowy corners, health bars glow with exact hues, and environmental details pop with life-like saturation. The VESA DisplayHDR True Black 500 certification ensures dark scenes retain shadow detail instead of crushing everything into muddy blacks.
The 2560 x 1440 resolution hits the sweet spot for gaming performance: You get substantially sharper image quality compared to 1080p displays without the massive GPU horsepower requirements of 4K panels. Modern mid-range graphics cards can push high frame rates at 1440p, meaning you actually benefit from that 280Hz capability instead of being bottlenecked by your hardware.
HDMI 2.1 connectivity ensures compatibility with current generation consoles and future-proofs the monitor for upcoming hardware releases. The full bandwidth to drive 1440p at high refresh rates with HDR enabled is supported on this port. For mounting options, it comes with standard VESA compatibility for arm mounts and wall brackets in case you want to free up desk space or create multi-monitor setups.
At $549, this monitor is cheaper than many high-end LCD gaming displays that can’t touch OLED’s picture quality.
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