Netflix has opened a hub for its Eyeline Studios VFX outfit in India, with actor Rana Daggubati attending the launch.
Spanning 32,000 sq ft, the studio opens today in Hyderabad, focusing on advanced visual effects, virtual production and next-generation production technology.
Led by Eyeline Studios CEO Jeff Shapiro, an event took place earlier in Hyderabad with Hon’ble Chief Minister of Telangana Shri Anumula Revanth Reddy, Ministry of Information & Broadcasting Secretary Shri Sanjay Jaju, and actor and producer Daggubati, all of whom spoke at the launch. Daggubati plays the lead in Rana Naidu, Netflix’s adaptation of Ray Donovan
Eyeline is Netflix’s global VFX studio. Having bought Scanline VFX in 2021, the streamer last October merged Scanline with Eyeline into one Eyeline brand. Hyderabad is the fifth Eyeline studio, joining L.A., Vancouver, Seoul and London.
Netflix has been burrowing deeper into the Indian industry, with big hits including Rana Naidu, Heeramandi: The Diamond Bazaar and Khakee: The Bengal Chapter.
Shapiro said: ““India has long played a defining role in global visual effects, not just because of scale, but because of the depth of creative and technical talent here. When we looked at where to establish our presence, Hyderabad stood out immediately. It brings together a strong technology backbone, world-class engineering capability, and a film culture that understands ambition. The talent in this city and across India combines artistic craft with impeccable technical precision. That’s exactly the foundation we need to build long-term capability and contribute meaningfully to global storytelling from here.”
Daggubati added: “About 20 years ago, there were very few opportunities like this in Hyderabad, and Ted Sarandos was just starting to connect with the industry at that time. Today, seeing people like Jeff Shapiro come to Hyderabad and speak about this place as the next future hub of creativity shows how far Hyderabad has progressed. For this, I must first thank the audiences who kept pushing filmmakers to go beyond boundaries and constantly ask for bigger and newer cinema. The filmmakers and producers out of Hyderabad kept pushing the bar higher.”
